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Chennai, Nov. 5

Diamond and Gold jewellery retailer Kirtilals, in association with HRD Antwerp Institute of Gemology, is organising a ‘diamond evaluation’ campaign at its retail outlet here between November 3 and 9. A press release from Kirtilals said the campaign would educate customers on quality and standards involved in buying diamond jewellery. The campaign has been designed to identify diamonds in a jewellery piece and thereby measure their quality grade. HRD Antwerp Ins titute will issue quality certificate to those who seek a quality check of their diamond jewellery. An evaluation table with relevant equipment to ensure accurate diamond evaluation would be set up at the showroom for this programme. Kirtilals’ COO, Mr Kishore G. Paramasivan, said a dedicated tele-calling help desk is engaged to assist the public in fixing up appointments for diamond evaluation.

— Our Bureau

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