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New Delhi, Nov. 5

Bharti Teletech, the manufacturing arm of Bharti Group, has entered into a strategic alliance with Transcend Information Inc., a global player in the memory accessories business. Under the alliance, Bharti Teletech will sell and distribute the entire portfolio of Transcend products in India. Transcend will be able to leverage Bharti Teletech’s extensive retail network of over 36,000 retailers spread across 3,600 towns in the country. Bharti Teletech will distribute t he Transcend range of memory flash cards in the first phase. In the second phase, the company will start distributing other products from Transcend such as USB pen drives, MP3 players, digital photo frames, portable HDD and multimedia products and memory modules.

— Our Bureau

More Stories on : Alliances & Joint Ventures | Channels and Franchises | Bharti Tele-Ventures Ltd

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