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New Delhi, Nov. 6 Durables company LG Electronics said it had posted a record sales revenue of Rs 2,535 crore for September-October, an increase of 50 per cent compared with sales revenue for the corresponding period a year-ago.

This festival season LG Electronics recorded a 49 per cent growth in its home appliance business, 68 per cent in refrigerators, 60 per cent growth in washing machines and over 41 per cent in microwave ovens.

The season also saw phenomenal sales, especially in the display category, which includes conventional CRT TV and flat panel displays (PDPs, LCDs and flat screen TVs). LG’s contribution in consumer electronics category this festive season alone has seen a growth of 39 per cent over the corresponding period last year.

“The festive season has seen LG Electronics continue to generate significant growth with a portfolio of products spread across the widest variety of price points in the company’s history.

“We have introduced high-end products that not only provide the right technology but also suit the new age lifestyles of Indian consumer, this also confirms consumers’ shifting preferences towards exercising affirmative choice to buy high quality reliable products rather than bargain hunting,” said Mr Moon B. Shin, Managing Director, LGEIL.

More Stories on : Strategy | Performance | Consumer Electronics

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