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MARKETING
NEW PRODUCTS & SERVICES:
Wipro Consumer investing in furniture manufacturing
Bangalore, Nov. 8 Wipro Furniture Business on Saturday launched a new range of office furniture — I’M, which, the company claims, is India’s first ‘Leg and Beam based ...
CUSTOMER RELATIONSHIP MANAGEMENT:
Bosch plans after sales service for 2-wheelers
Chennai, Nov. 8 The automotive aftermarket division of Rs 4,300-crore Bosch Ltd is mulling options to offer after sales service for two-wheeler of all brands. Currently, multi-brand service is confined to ...
INTERVIEW:
Seeking to Unileverage
Nitin Paranjpe speaks on all things HUL in an exclusive interview to BrandLine.. It’s a Friday evening of the Diwali week and the business district in the Churchgate area of Mumbai is winding down. It’s been pretty much a holiday ...
INTERVIEW:
‘The game in foods yet to be played out’
Nitin Paranjpe on HUL’s foods portfolio and brands that cater to both ends of the market, and much more.. A lot of observers compare Unilever’s huge portfolio of foods, which is much larger than home and personal care, but the ...
BRANDS:
The power at play
The logic behind Hindustan Unilever’s ‘power brand strategy’.. Hindustan Unilever Ltd (HUL) unveiled its power brand strategy in 2001 when the company was under the stewardship of M.S. (Vindi) Banga and completed the process a ...
STRATEGY:
Uncorking some marketing lessons
Wine’s evolution from an elitist, alcoholic drink to a new-age and healthy beverage offers much food for thought.. Some of the finest marketing lessons of the past decade are from a category I love — wine. The poet John Keats ...
INTERVIEW:
Home shopping, a habit-changing concept for Indian consumer
Catching early eyeballs is the concept of this 24-hour channel dedicated to home shopping.. ‘Home shopping’ via a television channel is not an entirely new medium for the Indian audience. For long, viewers in India have watched Asian ...
ADVERTISING:
‘Mere paas Amma hai!’
Awkwardly-translated ads run the risk of becoming futile.. There’s something wrong with the headline — it just doesn’t sound right. But this is the kind of communication we’re being subjected to. If you don’t ...
BOOKS:
When an MNC went to auto mechanics
Why did ‘ACC ki Duniya’ initiative of the company to sell its branded product through exclusive outlets fail in the mid-1980s? Because the product was then undifferentiated and any brand of cement was ...
NEW PRODUCTS & SERVICES:
Tangy treat
Food Bazaar (part of the Future Group) has launched ‘Tasty Treat Ketchup in a Standee Pouch’, in a one-kg pack , at a price of Rs 49. The standee pouch is claimed to be a first in the country in a one-kg special multilayered ...
NEW PRODUCTS & SERVICES:
Skin care
Emami has launched glycerine soap range called Emami Pure Skin. It is available in the market with three variants — Swiss Apple and Almonds, Saffron and Turmeric and Olive and Aloe Vera. Priced at Rs 23, the soap is available in 75 ...
NEW PRODUCTS & SERVICES:
Say cheese
The Bangalore-based Himalaya Drug company has launched a Dental Cream formulated specially for adults. It addresses adult dental problems such as bleeding gums and bad breath. Among other herbal ingredients, the cream contains Flourospar, ...
NEW PRODUCTS & SERVICES:
Say squeeze
OSIM India has launched uSqueez, a new foot massager. This new massager comes with patented customisable massages for calves-ankles-feet massage. It claims to bring together the concept of foot reflexology acupressure massage. The massager ...
NEW PRODUCTS & SERVICES:
Secure your wires
KEI industries has launched its new range of flame-retardant PVC insulated wires for residential complexes and commercial establishments called Conflame. Conflame is claimed to be ideal for wiring solutions in multi-storied buildings, ...
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