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Wednesday, November 12, 2008
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MARKETING

RETAILING: RIL treads cautiously on restarting fuel retail biz
Waiting for a level playing field between pvt cos and PSUs. New Delhi, Nov. 11 Reliance Industries Ltd (RIL) will continue to tread cautiously on domestic retail fuel business. This is inspite of the softening of global crude ...

STRATEGY: No slowdown call for Nokia
Demand-driven focus to continue. Chennai, Nov. 11 Nokia India, which is the largest mobile phone maker in the country, is not too worried about the slowdown affecting its ...

PROMOTIONS & OFFERS: UTI MF banks on ‘dabbawalas’ to promote new scheme
Mumbai, Nov. 11 The Mumbai-based dabbawalas are now coming to the rescue of the mutual fund industry looking for a cheaper communications vehicle for promoting its ...

ADVERTISING: Rediffusion – Y&R’s new unit
Rediffusion –Y&R has formally announced the launch of its new design unit to be headed by Mr Siddhartha Singh as Business Head, and Ms Kalpita Bose as Creative Head. The unit has been working incognito for some time now on key clients. ...

STRATEGY: Lotus Herbal’s lip moisturisers
Lotus Herbals has launched its marketing campaign called ‘The Perfect Smile’ to promote its lip moisturiser. The campaign supports Smile Foundation by donating a percentage of the sales proceeds to the foundation. The products will ...

PROMOTIONS & OFFERS: Satyam commits Rs 50 cr for football promotion
Hyderabad, Nov. 11 Satyam Computers, the official IT services’ provider for FIFA World Cup in 2010 (South Africa) and 2014 (Brazil), is taking up promotion of domestic football in a big ...

ALLIANCES & JOINT VENTURES: i-Vista ties up with RK Swamy Hamsa
Bangalore, Nov.11 i-Vista Digital Solutions Pvt Ltd, a leader in interactive marketing and Intranet development, has embarked on its next phase of growth by taking RK Swamy Hansa as strategic partner for its geographical expansion across ...

RURAL MARKETING: Contest for rural marketing initiatives
Chennai, Nov. 11 The Rural Marketing Association of India (RMAI) has announced the second edition of the RMAI Awards 2008 for Rural Marketing Works Case Studies Contest. The contest will be for rural initiatives — initiated, actioned ...

NEW PRODUCTS & SERVICES: Nirula’s launches new range of healthy burgers
New Delhi, Nov. 11 Home grown fast food chain Nirula’s said the company will be rolling out its outlets across the country besides tapping the overseas market for expansions. The company has earmarked Rs 150 crore for increasing the ...

TRENDS: GSM subscriber base keeps rising
...

STRATEGY: Novatium partners BSNL
Novatium Solutions Pvt Ltd has partnered with BSNL to bundle its Nova netPC along with broadband connection. Mr A. Raja, Minister of IT and Communications said, “India is one of the fastest growing economies in the World today. It is ...

From Brand Line

INTERVIEW: Seeking to Unileverage
Nitin Paranjpe speaks on all things HUL in an exclusive interview to BrandLine.. It’s a Friday evening of the Diwali week and the business district in the Churchgate area of Mumbai is winding down. It’s been pretty much a holiday ...

INTERVIEW: ‘The game in foods yet to be played out’
Nitin Paranjpe on HUL’s foods portfolio and brands that cater to both ends of the market, and much more.. A lot of observers compare Unilever’s huge portfolio of foods, which is much larger than home and personal care, but the ...

BRANDS: The power at play
The logic behind Hindustan Unilever’s ‘power brand strategy’.. Hindustan Unilever Ltd (HUL) unveiled its power brand strategy in 2001 when the company was under the stewardship of M.S. (Vindi) Banga and completed the process a ...

STRATEGY: Uncorking some marketing lessons
Wine’s evolution from an elitist, alcoholic drink to a new-age and healthy beverage offers much food for thought.. Some of the finest marketing lessons of the past decade are from a category I love — wine. The poet John Keats ...

INTERVIEW: Home shopping, a habit-changing concept for Indian consumer
Catching early eyeballs is the concept of this 24-hour channel dedicated to home shopping.. ‘Home shopping’ via a television channel is not an entirely new medium for the Indian audience. For long, viewers in India have watched Asian ...

ADVERTISING: ‘Mere paas Amma hai!’
Awkwardly-translated ads run the risk of becoming futile.. There’s something wrong with the headline — it just doesn’t sound right. But this is the kind of communication we’re being subjected to. If you don’t ...

BOOKS: When an MNC went to auto mechanics
Why did ‘ACC ki Duniya’ initiative of the company to sell its branded product through exclusive outlets fail in the mid-1980s? Because the product was then undifferentiated and any brand of cement was ...

NEW PRODUCTS & SERVICES: Tangy treat
Food Bazaar (part of the Future Group) has launched ‘Tasty Treat Ketchup in a Standee Pouch’, in a one-kg pack , at a price of Rs 49. The standee pouch is claimed to be a first in the country in a one-kg special multilayered ...

NEW PRODUCTS & SERVICES: Skin care
Emami has launched glycerine soap range called Emami Pure Skin. It is available in the market with three variants — Swiss Apple and Almonds, Saffron and Turmeric and Olive and Aloe Vera. Priced at Rs 23, the soap is available in 75 ...

NEW PRODUCTS & SERVICES: Say cheese
The Bangalore-based Himalaya Drug company has launched a Dental Cream formulated specially for adults. It addresses adult dental problems such as bleeding gums and bad breath. Among other herbal ingredients, the cream contains Flourospar, ...

NEW PRODUCTS & SERVICES: Say squeeze
OSIM India has launched uSqueez, a new foot massager. This new massager comes with patented customisable massages for calves-ankles-feet massage. It claims to bring together the concept of foot reflexology acupressure massage. The massager ...

NEW PRODUCTS & SERVICES: Secure your wires
KEI industries has launched its new range of flame-retardant PVC insulated wires for residential complexes and commercial establishments called Conflame. Conflame is claimed to be ideal for wiring solutions in multi-storied buildings, ...






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Markets (Nov 11)
Nifty (at close)2938.65(-209.60)
US Dollar (Buy/Sell)48.00/01
Brent crude (a bbl) Rs2,781
Gold (a gram) Rs1,097
Silver (a kg) Rs16,950

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