Business Daily from THE HINDU group of publications
Thursday, Nov 13, 2008
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Business Daily from THE HINDU group of publications Thursday, Nov 13, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Money & Banking
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Life Insurance Aviva Life ties up with Anagram Mumbai, Nov. 12 Aviva Life Insurance has entered into a tie-up with Anagram Stockbroking Ltd for selling life insurance products. "The distribution tie up will ensure that Aviva's products are offered to Anagram's 1.5 lakh customers and further strengthen our presence in the country," said Mr T.R. Ramachandran, the newly appointed CEO and Managing Director of Aviva Life Insurance. Aviva Life Insurance, a joint venture between Dabur and Aviva, has over 40 bancassurance partnerships and more than 70 partnerships with corporate agencies and brokers.Around 55 per cent of the company's total premiums come from the bancassurance channel. The company is targeting a 50 per cent growth in premiums in 2009. While 90 per cent of fresh business for the company comes from ULIPs, the company is expecting a fall in sale of ULIPs, due to current equities slump. The company's agency strength is expected to increase from the current 30,000 agents to 33,000 by year-end. "We are focusing on improving our after sale services," he said. - Our Bureau Aviva Life to ramp up agency force Aviva, McDonald’s tie up More Stories on : Life Insurance | Channels and Franchises | Financial Services
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