The Hindu Business Line : Paramount gives ‘lifestyle’ tag to frequent flier programme

Chennai, Nov. 13 Paramount Airways has launched its ‘frequent flier’ programme, which according to its Managing Director, Mr M. Thiagarajan, is different from other airlines. Paramount’s programme is packaged as a ‘lifestyle product’.

Typically, when you fly frequently on an airline, you “earn and burn” miles, but in the case of Paramount, the points can be redeemed for a variety of lifestyle products such as golf course memberships, spa experiences, and invitations to major cultural programmes.

Paramount is in the process of tying up with various other companies for offering these lifestyle experiences to its frequent fliers, Mr Thiagarajan told Business Line.

As part of the frequent flier programme, Paramount has launched ‘Royale Concierge’ — a portal through which a frequent flier could avail himself of a range of services such as renting a car or booking a seat in a restaurant.

He said that Paramount has set up a ‘cargo division’ to enlarge cargo operations. The division, treated as a separate profit centre, would facilitate sending cargo to international destinations through tie-ups with airlines that fly to those destinations.

For starters, Paramount is talking to Singapore Airlines and Lufthansa. With this facility, an exporter in Madurai could send samples to Germany seamlessly by booking the cargo with Paramount, Mr Thiagarajan said.

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