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From Brand Line

STRATEGY: Out of the whirl
After being in the red for a few years, Whirlpool of India is gaining momentum with new launches and looking forward to good times ahead.. Tough times never last, but tough people do. Or shall we say tough brands do. For Shantanu Das Gupta, ...

RURAL MARKETING: Nokia’s rural odyssey
The cell phone maker kicks off mobile services for non-urban areas by launching Life Tools.. A thin sheet of fog hangs over the bright winter morning in Dankaur, Uttar Pradesh, a town with a population of 15,000 people. In this small, ...

CUSTOMER RELATIONSHIP MANAGEMENT: An emperor in China
Our columnist comes away wowed by the consumer service in China, though his delight is tempered by a few other concerns.. Till recently I had no direct exposure to China. Maybe my only exposure to China was to its cuisine and restaurants such as ...

INSIGHT: Coffee, tennis and James Bond
The branding phenomenon called James Bond is perhaps the only Hollywood name known across the length and breadth of the country.. James Bond’s A Quantum of Solace is here at last. As an ardent James Bond fan, I see him to be a very big ...

BOOKS: Making the first impression
First impressions are more heavily influenced by non-verbal cues than by verbal cues, says Carol Kinsey Goman in The Nonverbal Advantage: Secrets and Science of Body Language at Work ( ...

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