Business Daily from THE HINDU group of publications
Monday, November 17, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, November 17, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
MARKETING INSIGHT: How advertising works This is not just a topic but also the title of a famous series of books written by Prof. John Philip Jones. We have all been intensely involved with advertising in one capacity or the other — some of us as brand / advertising ... PROMOTIONS & OFFERS: GoAir’s ‘Buy 5 get 1 free’ offer Kochi, Nov. 16 As the festive season sets in, GoAir has announced a special offer - ‘Buy 5 Get 1 Free’. The offer will enable customers to get a free ticket against the base fare on booking 5 ...
STRATEGY: Out of the whirl After being in the red for a few years, Whirlpool of India is gaining momentum with new launches and looking forward to good times ahead.. Tough times never last, but tough people do. Or shall we say tough brands do. For Shantanu Das Gupta, ... RURAL MARKETING: Nokia’s rural odyssey The cell phone maker kicks off mobile services for non-urban areas by launching Life Tools.. A thin sheet of fog hangs over the bright winter morning in Dankaur, Uttar Pradesh, a town with a population of 15,000 people. In this small, ... CUSTOMER RELATIONSHIP MANAGEMENT: An emperor in China Our columnist comes away wowed by the consumer service in China, though his delight is tempered by a few other concerns.. Till recently I had no direct exposure to China. Maybe my only exposure to China was to its cuisine and restaurants such as ... INSIGHT: Coffee, tennis and James Bond The branding phenomenon called James Bond is perhaps the only Hollywood name known across the length and breadth of the country.. James Bond’s A Quantum of Solace is here at last. As an ardent James Bond fan, I see him to be a very big ... BOOKS: Making the first impression First impressions are more heavily influenced by non-verbal cues than by verbal cues, says Carol Kinsey Goman in The Nonverbal Advantage: Secrets and Science of Body Language at Work ( ... Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
|
The Hindu Group:
Home | About Us | Copyright | Archives | Contacts | Subscription
Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |
RSS Feeds