The Hindu Business Line : Wednesday, November 19, 2008

MARKETING

BRANDS: ‘Slowdown is good time to get brands deliver better value’
Chennai, Nov. 18 Undeterred by the present slowdown, brand owners should use the time to better align their business to deliver the value of their brands to their customers while putting new structures and strategies in place for their brands ...

STRATEGY: Palador releasing world cinema titles
Palador is entering the retail segment to release world cinema titles from its collection. It has joined hands with Landmark, MusicWorld and Crossword, along with major standalone stores in Mumbai such as Rhythm House and Granth. Through ...

NEW PRODUCTS & SERVICES: Sanguine launches jewellery range
Sanguine Industries, Mumbai-based distributors of moissanite jewellery in the country, announced the launch of its exclusive brand Fiona in Hyderabad at Durga Jewels. Addressing a press conference here, Mr Parag Agrawal, Director, ...

RETAILING: Royal Classic cautious on retail expansion
Coimbatore, Nov. 18 The Royal Classic Group is looking at its retail expansion plans ...

RETAILING: RPG plans more stores; puts hiring on hold
New Delhi, Nov. 18 Kolkata-based RPG Enterprises Ltd is mulling an investment of Rs 1,500 crore by the end of 2009, for setting up 325 additional stores. The group which owns Spencer’s Retail said the robust growth witnessed during ...

INSIGHT: Reading consumer’s mind
Now, when it is essential to bolster confidence in the working of the market, more than ever, is the time to have a peek into the consumer’s mind. It is near-impossible to figure out even in the best of times the rationale of his choice of ...

From Brand Line

STRATEGY: Out of the whirl
After being in the red for a few years, Whirlpool of India is gaining momentum with new launches and looking forward to good times ahead.. Tough times never last, but tough people do. Or shall we say tough brands do. For Shantanu Das Gupta, ...

RURAL MARKETING: Nokia’s rural odyssey
The cell phone maker kicks off mobile services for non-urban areas by launching Life Tools.. A thin sheet of fog hangs over the bright winter morning in Dankaur, Uttar Pradesh, a town with a population of 15,000 people. In this small, ...

CUSTOMER RELATIONSHIP MANAGEMENT: An emperor in China
Our columnist comes away wowed by the consumer service in China, though his delight is tempered by a few other concerns.. Till recently I had no direct exposure to China. Maybe my only exposure to China was to its cuisine and restaurants such as ...

INSIGHT: Coffee, tennis and James Bond
The branding phenomenon called James Bond is perhaps the only Hollywood name known across the length and breadth of the country.. James Bond’s A Quantum of Solace is here at last. As an ardent James Bond fan, I see him to be a very big ...

BOOKS: Making the first impression
First impressions are more heavily influenced by non-verbal cues than by verbal cues, says Carol Kinsey Goman in The Nonverbal Advantage: Secrets and Science of Body Language at Work ( ...