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Mumbai, Nov. 20

The Mudra Group has launched a specialised unit for sports marketing called ‘10 integrated’. The unit will offer its clients a wide range of services through the platform of sport – sports related activations, sports research, licensing & merchandising, celebrity management consultancy and acquiring/creating sports related entertainment content for television and internet. The unit will be headed by Mr Mohit Bhagchandani. According to Mr Pratap Bose, COO, Mudra Group, says, “The face of sports is rapidly changing in India and an impetus on packaging is the need of the hour. Further, India is now playing host to various major sporting world events and we believe that an effective marketing strategy backed by an integrated advertising outfit can give 10 integrated a solid base to operate from.”

— Our Bureau

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