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Our Bureau

Kochi, Nov. 21 The tea tasting session of the TGLIA prize winning teas was held on Friday at the three-day Tea and Coffee World Cup Asia in Hyderabad.

The Convenor, Organising Committee, TGLIA, Mr N. Dharmaraj, said the event was now increasingly been acknowledged “as a brand for quality South Indian teas”.

The prize-winning estate will use the winner logos to market their teas, as it attracts premium, both in national and international markets.

Some of the leading packers are looking at these teas in their pursuit for excellence in quality. This could be attributed to the leading packers who are now looking at the teas objectively.

He said South India had been long suffering on account of perception issues. The TGLIA competition as well as show-casing of these teas in both national an international trade fairs has slowly but surely removed the stigma attached to the South Indian teas by exposing their inherent quality capabilities. He said such a perception change is much needed for the South Indian tea industry to be sustainable.

The last four editions of the competition, he said, had helped inimproving the spirit among the gardens to excel in quality and notonly that it provides a perfect platform to them to depict the efforts to put in both in field and factory levels. Importantly, it is also helping in change the outlook of workers and staff, thereby enabling them to be more quality conscious.

The objective of the tasting session is to enable the both national and international participants an opportunity to accessthe South Indian quality themselves, he said.

The Tasting Session is organised in such a way that 3 TGLIA winners in the category of CTC namely leaf, fanning and dust would be tasted alongside the Kenyan teas from these categories. Similar exercise would be carried out for orthodox teas wherein the benchmark would be Sri Lankan low-grown and high-grown.

Apart from this TGLIA prize-winning teas are also exhibited at the fair. Tasting session will pitch South Indian teas – comparable with other origins, which are value for money and therefore, an integral part of all blends, MrDharmaraj added.

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