The Hindu Business Line : Xerox unveils ‘Colour-in-Office’ series in Gujarat

Ahmedabad, Nov. 21 Xerox India, part of Xerox Corporation, on Friday showcased its five top-of-the-line office products in the printer category under the concept ‘Colour-in-Office’ with the promise of reducing the cost of colour prints by more than three-fourths and producing 30 pages a minute.

Xerox is offering colour printouts at a price of Rs 2 a print, instead of the prevailing Rs 9, with its Xerox Solid Ink8860 printer. Announcing the launch, the sixth in the series of ‘Colour Launch in Emerging Markets’, after five other cities in India during the last one month, Mr Shailendra Sarup, Associate Director, Volume Business, Office Business Group, told reporters that the total market size in western India for colour and laser-based printers and multi-function printers is more than Rs 60 crore.

For Xerox, these States contribute 26 per cent of the colour growth rate. To ensure further growth in the colour market, Xerox plans to engage with 50 small and medium businesses (SMBs) and large enterprise customers in the region and sign up around 20 channel partners by March 2009, he said.

Pricing

The range of printers launched today is priced between Rs 35,000 and Rs 1.5 lakh a piece. Mr Sarup said Colour was one of the key drivers of Xerox Corporation’s growth in the third quarter in 2008 when its revenues went up by 5 per cent. Colour accounts for 40 per cent of the total revenue of the company.

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Xerox unveils ‘Colour-in-Office’ series in Gujarat