The Hindu Business Line : Adobe touts ‘Creative Suite’ for converging visual applications

Made for each other?: Adobe’s distributions of Creative Suite4 with Hewlett Pakard’s Dreamcolou LCD workstation fuelled by NVIDIA’s Quadro CX graphics accelerator.

Anand Parthasarathy

Bangalore, Nov. 21 Adobe, came to India’s Silicon City on Friday, to unveil to the local design community, the latest edition of its flagship product for the visual computing industry: Creative Suite 4 (CS4).

The bloated release is now an omnibus offering, with 14 separate products in six suites, released in four combo bundles. They include popular picture editing tools such as Photoshop and Illustrator; movie making solutions such as After Effects and Premiere – as well as Web design aids such as Dreamweaver and Flash.

The day-long workshop saw a new coming together of hitherto separate application streams such as print, Web and video – with Adobe touting the ease with which the same content could be tweaked for multiple media.

“Cross media marketing harnessing screens from 25 inches to 2 inches, has become easy with the new CS edition,” said Mr Sandeep Mehrotra, Adobe’s Marketing Director.

On hand to show how their own products – and CS4 – were ‘made for each other’, were Mr Uday Macaden from Hewlett Packard with the company’s Dreamcolor professional LCD workstations and Mr R.Rajkumar from NVIDIA whose new Quadro CX graphics accelerator has been specially designed to enable many new features in CS4 such as real time image rotation, zooming and panning as well as the next generation H.264 video coding standard.

Engineers from NDTV showcased an innovative solution developed in-house and called ‘nxPaint’, which allowed broadcasters to take graphics created in Photoshop, Illustrator and other Adobe tools, directly to the screen.

NDTV Profit was the first TV channel where all graphics and animation was achieved in Flash format, Mr Ganesh Kaushik, NDTV’s Vice-President for New Initiatives, told assembled designers.