Business Daily from THE HINDU group of publications
Monday, November 24, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, November 24, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING STRATEGY: core i7: Intel to target colleges in India Mumbai, Nov. 23 Computer chip maker Intel intends to popularise its latest processor, the core i7, among the youth by having gaming related marketing campaigns in more than 100 colleges within the country in the current ... OUTLOOK: Ford banks on Fiesta hatchback in India Like GM, Ford has its back to the wall in the US but unlike its American ally, does not have a Daewoo for an easier ... NEW PRODUCTS & SERVICES: Reliance Money launches e-commerce Web portal Mumbai, Nov. 23 Reliance Money, part of the Reliance Anil Dhirubhai Ambani Group, has launched a new e-commerce Web portal for a range of financial ...
NEW PRODUCTS & SERVICES:
New range of pump sets launched
ADVERTISING: More buck for the bang FM radio stations raise ad rates by 15-20 per cent, claiming it’s a much needed hike and commensurate with the value the medium offers.. FM radio in India believes it is finally coming of age as an efficient and cost-effective medium of ... INTERVIEW: ‘You will still need lipstick and cream during a recession’ The Sweden-based direct marketing cosmetic major Oriflame is upbeat despite the slowdown.. Recession doesn’t worry direct selling company Oriflame. For one, it helps more people come into the direct selling business and second, cosmetics ... STRATEGY: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... ADVERTISING: The ad that tickles back to concepts Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ... E-COMMERCE & E-BUSINESS: Where clicks cut carat costs CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ... BOOKS: Branding doesn’t work anymore bookmark We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ... NEW PRODUCTS & SERVICES: Mini kitchen Pyramis S.A of Greece, one of the stainless steel sink producers, launched Minikitchen — a fully integrated and compact kitchen solution comprising hobs, sink, refrigerator, cupboard and so on. The company has also launched other ...
NEW PRODUCTS & SERVICES:
For Her Highness
NEW PRODUCTS & SERVICES:
A perfect smile
NEW PRODUCTS & SERVICES:
Dental care
NEW PRODUCTS & SERVICES:
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