Business Daily from THE HINDU group of publications
Tuesday, November 25, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, November 25, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING ADVERTISING: Broadcasters get ready to beat slowdown blues Ad growth rates likely to be lower in the coming quarters. Mumbai, Nov. 24 Broadcasters are bracing themselves for sluggish ad growth rates in the next few quarters. In the current slowdown, lowered ad spends are likely to lead to unsold ... RADIO/TV: Ten Sports bags PCB rights Taj Television Ltd, owners of Ten Sports, has won the exclusive production and telecast rights for all international cricket tours of Pakistan. An agreement to this effect was signed by the Pakistan Cricket Board (PCB) and Taj Television Ltd. ... CINEMA: UTV Movies to be available in US ... MARKETING RESEARCH: Initiative to help brands target youth segment on cards Bangalore, Nov. 24 In a study of the youth market, it was found that 67 per cent of the students continued to use the brand that they grow ... STRATEGY: Kings Club membership for Chennai Super Kings fans Chennai, Nov. 24 Cricket fans, particularly fans of Chennai Super Kings, will now have a chance to interact closely with their idols, purchase tickets on a priority basis and at a discount — ... RADIO/TV: Bajaj Group plans acquisitions to enter media space Mumbai, Nov. 24 Bajaj Entertainment Art Music Sports (BEAMS), a division of Bajaj International, is planning to acquire television and radio channels to mark its entry into the media ... STRATEGY: Dish TV reaches 4.5 m subscribers New Delhi, Nov. 24 The DTH market seems to be continuing its rapid acquisition of ... CHANNELS AND FRANCHISES: Duncans Tea chalks out plans to expand market share Hyderabad, Nov. 24 The next time when you visit a retail petrol outlet or your LPG gas dealer don’t be surprised if they try to sell a pack of tea ... STRATEGY: Hyundai offers discounts to PSU employees New Delhi, Nov. 24 Hyundai Motors India Ltd on Monday announced a cash discount scheme for public sector employees. The offer is an extension of its earlier scheme launched in October for government employees in response to the implementation ... RETAILING: Mr Ramanujam Sridhar, CEO of Brand.comm; Al-Ameen Institute of Management Studies, Bangalore Bangalore, Nov. 24 Brands must not only be relevant but also affordable to consumers in rural markets, said Mr Ramanujam Sridhar, CEO of Brand.comm, here ...
ADVERTISING: More buck for the bang FM radio stations raise ad rates by 15-20 per cent, claiming it’s a much needed hike and commensurate with the value the medium offers.. FM radio in India believes it is finally coming of age as an efficient and cost-effective medium of ... INTERVIEW: ‘You will still need lipstick and cream during a recession’ The Sweden-based direct marketing cosmetic major Oriflame is upbeat despite the slowdown.. Recession doesn’t worry direct selling company Oriflame. For one, it helps more people come into the direct selling business and second, cosmetics ... STRATEGY: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... ADVERTISING: The ad that tickles back to concepts Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ... E-COMMERCE & E-BUSINESS: Where clicks cut carat costs CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ... BOOKS: Branding doesn’t work anymore bookmark We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ... NEW PRODUCTS & SERVICES: Mini kitchen Pyramis S.A of Greece, one of the stainless steel sink producers, launched Minikitchen — a fully integrated and compact kitchen solution comprising hobs, sink, refrigerator, cupboard and so on. The company has also launched other ...
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