The Hindu Business Line : HDFC Bank unveils faster ATM facility

For easy operations: (From left) Mr Peter Frielick, Vice-President, Marketing, NCR South Asia Pacific; Mr Pradeep Sen, Managing Director, NCR India; and Mr Rahul Bhagat, Country Head for Retail Liabilities, Marketing and Direct Banking Channels, HDFC Bank, at the launch in Mumbai on Tuesday.

Our Bureau

Mumbai, Nov. 25 HDFC Bank will offer faster transactions and personalised messages through direct banking channels such as ATMs, Internet banking and phone banking. The bank will offer this facility using “Aptra eMarketing” software, powered by NCR Corporation.

The software will help reduce the number of clicks for withdrawing money from ATMs by 40 per cent, said Mr Rahul Bhagat, Country Head for Retail Liabilities, Marketing and Direct Banking Channels, HDFC Bank.

The bank has launched the new ATM feature as a pilot in Pune and will be extending it to other cities soon.

Mr Bhagat said that for HDFC Bank, 84 per cent of the all banking transactions happen through ATMs, phone and net banking.

HDFC Bank is the first bank in Asia to use the complete suite of Aptra eMarketing across various channels, said Mr Peter Frielick, Vice-President, Marketing, of NCR, South Asia Pacific. HDFC Bank has over 1,400 branches and 3,100 ATMs.

While the bank has seen significant growth in incremental deposits, over a period of time deposit rates will come down in line with the market, Mr Bhagat said.

Related Stories:
HDFC Bank makes ATMs more secure

More Stories on : Technology | Private Banks | HDFC Bank Ltd

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page