The Hindu Business Line : Tuesday, December 02, 2008

MARKETING

TRENDS: Car, two-wheeler sales fall sharply in Nov
Automobile stocks take a beating on the BSE. As sales figures began trickling in on Monday, the 14 stocks on the BSE crashed. The auto index fell by 108 points and ended up as the second worst performer of the day after ...

MARKETING RESEARCH: Terror strikes see news channels score over GECs
English channels keep ads away during telecast. Mumbai, Dec. 1 News channels scored over general entertainment channels (GECs) on November 27 and 28 for their telecast of the terrorist attacks in Mumbai. According to aMap ratings, it was the ...

RETAILING: ‘Indian retailers don’t take retail theft seriously’
Chennai, Dec. 1 India has the highest retail shrinkage rate, stolen goods accounting for as much as 3.10 per cent of retail merchandise, says a survey. The Global Retail Theft Barometer 2008 Survey, covering 920 large retailers across ...

TRENDS: Sales of high-end mobiles decline
Mumbai, Dec. 1 Consumers seem to be holding onto their mobile phones a little longer, not upgrading to high-end gizmos as often as they use to, because of the liquidity-crunch-caused strain on their ...

NEW PRODUCTS & SERVICES: Saint-Gobain introduces new range of glasses
Chennai, Dec. 1 Leading glass maker Saint-Gobain Glass India is planning to introduce a range of value-added products with new patented technologies such as bio-cleaning and aqua-cleaning. These products will have properties that will help ...

DIRECT MARKETING: Amway India bullish on growth
Kochi, Dec. 1 Amway India is set to cross the projected Rs 1,000-crore turnover mark during this financial year ...

NEW PRODUCTS & SERVICES: Aegon Religare Life’s new plan
Hyderabad, Dec. 1 Aegon Religare Life Insurance has announced the launch of a new product that guarantees tax-free returns along with the added benefit of ...

NEW PRODUCTS & SERVICES: Indus-League opens new store
Indus-League Clothing Ltd, a unique brand lifestyle-marketing firm, has opened a new menswear store in Oberon Mall here for premium brands. The store is to house four premium brands – Scullers, Indigo Nation, Urbana and John Miller. Mr ...

From Brand Line

INTERVIEW: The agency that keeps walking
BBH, the UK-based ad agency that is known for several iconic campaigns such as those for Audi, Levi’s and Johnnie Walker, sets up shop in India.. It’s almost the end of a long day for the top brass of UK-headquartered ad agency ...

INTERVIEW: ‘It’s the intangibles in brands that endure’
BBH continues the conversation on its entry into India, brand-building ...

BRANDS: Putting brand value on balance sheets
India Inc needs to value its brands more and leverage them as a strategic management tool.. At a Brand Finance conference held in Mumbai last week, Nabankur Gupta, who is on the board of directors of Raymond, made a case for putting brand value ...

BRANDS: You win some, you lose some
Handing over a passion does not come easy.. What happens when you lose a client for whom you have worked for over four decades, done work that has pushed the brand to the next level of visibility and won every conceivable award for the work done ...

BOOKS: Don’t confuse perfection with excellence bookmark
It may sound paradoxical, but perfectionists are mediocre performers, says a new book from Wiley. “Do not confuse perfection with excellence,” advises The 12 Factors of Business Success: Discover, Develop, and ...

BRANDS: High on home and hearth
The home décor market has grown at 35 per cent annually for the last five years, capitalising on Indian consumers’ newfound tendency to do up their homes better than ever.. It’s the home front that’s looking up. Of late, ...

RETAILING: The melting market
The current global meltdown propelled by sub-prime concerns may not have much impact on Indian retail, which is yet to boom big time.. With the global meltdown touching every vertical of business, what do you see to be the fate of Indian ...

NEW PRODUCTS & SERVICES: Gracefully yours
Grace, the bed and bath linen brand, has unveiled a new collection of single and double bed sheets and pillow covers in the mid price segment. The new collection includes Popcorn for the youth (Rs 899), Kaleidoscope for royal look (Rs. ...

NEW PRODUCTS & SERVICES: World of spice
Kohinoor Foods has launched a wide variety of spices including red chilli powder, turmeric powder, coriander powder, cumin powder, chole masala, chicken curry masala, kadhai masala, meat masala, ...

NEW PRODUCTS & SERVICES: Time check
Fossil India has launched its autumn winter 2008 collection of watches. CH 2559, which features a black dial with natural wood accents; ME 3000 features black dials and under lays the precision silver-tone hands and index; ES 2144 comes with ...

NEW PRODUCTS & SERVICES: Personal touch
VLCC Personal Care has launched a new line of skin care products in new packaging. The range that is an addition to the existing products includes 30 products across five ranges that offer solutions for daily skin care against pollution and ...

NEW PRODUCTS & SERVICES: Warm & toasty
Usha Lexus has introduced a new range of oven-toaster-griller (OTG). The new range OTGW-2618 has a capacity of 18-litre with accurate temperature control. It has an improved design heating element for uniform heating and also a ...

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Markets (Dec 01)

Nifty (at close)	2682.90(-72.20)
US Dollar (Buy/Sell)	50.08/09
Brent crude (a bbl) Rs	2,578
Gold (a gram) Rs	1,201
Silver (a kg) Rs	18,115

Brand Quest

In Focus
Pravasi Bharatiya Divas, Singapore

More

Other Top Stories
ID verification: Erring telecom operators fined

Sales of high-end mobiles decline

It’s not enough for Muslims to be revolted by terror

Of daring escapes and devastating deaths

‘No co-ordinated counter attack’

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Getting minor ports to use modern security measures a challenge

Looking back
Nov. 23-Nov. 29
core i7: Intel to target colleges in India

Broadcasters get ready to beat slowdown blues

Is India’s brand image in jeopardy?