The Hindu Business Line : Amway India bullish on growth

This marks a growth of about 40 per cent over the previous fiscal, when the company recorded a turnover of Rs 800 crore, Mr Anshu Budhraja, Vice-President (South), said.

Speaking to reporters after launching eight shades of Attitude colour cosmetics here, he said constant innovation, adaptation to the market needs and efficient customer services led to the growth this fiscal. The year also witnessed significant changes in the business model with the launch of XL Energy drink and Energy bars. “We have set ourselves a target of Rs 2,500 crore by year 2012,” he added.

With the launch of eight products, the number of products in the Attitude range reaches 21. The cosmetics range will be sold across the country through a 4.5 lakh-strong distribution network. The company is now into the beauty, health and wellness categories, offering over 100 products in India, he said.

According to Mr Budhraja, 50 per cent of the turnover comes from nutrition and wellness products. South is the leading market, contributing more than 30 per cent of the turnover. He said almost 85 per cent of the products sold by Amway India are now manufactured within the country through five third-party manufacturers.

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