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MARKETING
TRENDS:
Honda on a roll in stagnant two-wheeler market
At a time when most two-wheeler manufacturers have their backs to the wall, Honda Motorcycle & Scooter India (HMSI) has seen November sales rise nearly 40 per cent compared with the same month ...
RETAILING:
Falling property prices to aid retailers, say experts
‘Industry to expand with 30-40% correction in the coming months’. Chennai, Dec. 2 The global meltdown does cast its shadow on the Indian retail sector resulting in lower offtake across categories, barring the food and groceries ...
TRENDS:
Hyundai’s domestic sales in Nov dip 23%
Mumbai, Dec. 2 Hyundai’s domestic sales dropped first time in the current year. The sales figures of November released by the company on Tuesday showed that the company’s domestic sales dropped 23 per cent to 14,605 units, ...
STRATEGY:
PepsiCo to step up contract farming efforts
New Delhi, Dec. 2 PepsiCo will stop exports of basmati, which it has been growing since 1995-96 under the contract farming initiatives it ...
STRATEGY:
More episodes of ‘X-Men’ TV series planned
Thiruvananthapuram: The Singapore-based Toonz Entertainment Pte Ltd and Marvel Animation will produce 26 more episodes of the animated television series Wolverine and the ...
INTERVIEW:
The agency that keeps walking
BBH, the UK-based ad agency that is known for several iconic campaigns such as those for Audi, Levi’s and Johnnie Walker, sets up shop in India.. It’s almost the end of a long day for the top brass of UK-headquartered ad agency ...
INTERVIEW:
‘It’s the intangibles in brands that endure’
BBH continues the conversation on its entry into India, brand-building ...
BRANDS:
Putting brand value on balance sheets
India Inc needs to value its brands more and leverage them as a strategic management tool.. At a Brand Finance conference held in Mumbai last week, Nabankur Gupta, who is on the board of directors of Raymond, made a case for putting brand value ...
BRANDS:
You win some, you lose some
Handing over a passion does not come easy.. What happens when you lose a client for whom you have worked for over four decades, done work that has pushed the brand to the next level of visibility and won every conceivable award for the work done ...
BOOKS:
Don’t confuse perfection with excellence bookmark
It may sound paradoxical, but perfectionists are mediocre performers, says a new book from Wiley. “Do not confuse perfection with excellence,” advises The 12 Factors of Business Success: Discover, Develop, and ...
BRANDS:
High on home and hearth
The home décor market has grown at 35 per cent annually for the last five years, capitalising on Indian consumers’ newfound tendency to do up their homes better than ever.. It’s the home front that’s looking up. Of late, ...
RETAILING:
The melting market
The current global meltdown propelled by sub-prime concerns may not have much impact on Indian retail, which is yet to boom big time.. With the global meltdown touching every vertical of business, what do you see to be the fate of Indian ...
NEW PRODUCTS & SERVICES:
Gracefully yours
Grace, the bed and bath linen brand, has unveiled a new collection of single and double bed sheets and pillow covers in the mid price segment. The new collection includes Popcorn for the youth (Rs 899), Kaleidoscope for royal look (Rs. ...
NEW PRODUCTS & SERVICES:
World of spice
Kohinoor Foods has launched a wide variety of spices including red chilli powder, turmeric powder, coriander powder, cumin powder, chole masala, chicken curry masala, kadhai masala, meat masala, ...
NEW PRODUCTS & SERVICES:
Time check
Fossil India has launched its autumn winter 2008 collection of watches. CH 2559, which features a black dial with natural wood accents; ME 3000 features black dials and under lays the precision silver-tone hands and index; ES 2144 comes with ...
NEW PRODUCTS & SERVICES:
Personal touch
VLCC Personal Care has launched a new line of skin care products in new packaging. The range that is an addition to the existing products includes 30 products across five ranges that offer solutions for daily skin care against pollution and ...
NEW PRODUCTS & SERVICES:
Warm & toasty
Usha Lexus has introduced a new range of oven-toaster-griller (OTG). The new range OTGW-2618 has a capacity of 18-litre with accurate temperature control. It has an improved design heating element for uniform heating and also a ...
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