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Thursday, December 04, 2008
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MARKETING

MARKETING RESEARCH: ‘Channel ratings tend to operate in a band’
Rajesh Kamat, CEO, Colors, in a candid conversation about the issues and concerns faced by the Hindi general entertainment channels today.. The mandate given by Viacom18 to the 34-year old Rajesh Kamat, Chief Executive Officer, Colors was to put ...

TRENDS: The high traffic of experiences
A changing country, a developing economy and rapidly evolving technology have made people busier, less attentive, more impatient but hungrier than ever for newer experiences.. In the first part of an introspective piece, the writer mulls over ...

BRANDS: United Spirits adding more brands in vodka portfolio
Bets on growth potential; to increase marketing spends by 25%. Liquor company United Spirits is adding more brands to its vodka portfolio to catch the fast-growing trend of the ...

OUTLOOK: Lava Electronics scouting for partners for India venture
New Delhi, Dec. 3 Buoyed by the growth of the LCD markets in India, Swedish luxury electronics maker Lava Electronics is looking to set up shop in India. The company is scouting for alliance partners to take its venture ...

INSIGHT: Auto sector bracing for single digit growth: SIAM
‘Commercial vehicles segment declines’. Hyderabad, Dec. 3 With the impact of the economic slowdown increasing, the country’s automotive sector is likely to close the year with a single digit growth, according to industry ...

NEW PRODUCTS & SERVICES: Tag Heuer to launch handsets in India
New Delhi, Dec. 3 Swiss luxury watch maker Tag Heuer, part of the Louis Vuitton Moet Hennessy group, is now going to offer premium hi-tech handsets in the domestic market. After making a splash with its range of watches, the luxury ...

PROMOTIONS & OFFERS: Paramount Air holiday offer
Madurai, Dec. 3 Paramount Airways, the premium airline from the South, has launched a holiday offer. The airline will offer a complimentary ticket with every purchase of one Elite Business ...

RETAILING: Viveks puts expansion plan on hold
Chennai, Dec. 3 Consumer durables retail chain Viveks has put off its Rs 100-crore expansion plan owing to the current ...

RETAILING: Cashing in
...

ALLIANCES & JOINT VENTURES: Zee News ties up with Voice of America
Mumbai, Dec. 3 Zee News has tied up with Voice of America, one of the biggest public broadcasters in the ...

From Brand Line

ADVERTISING: Banking on makeovers
A few public sector banks go in for a makeover to appeal to the current generation.. We all love stories. Their appeal is universal, all the more so if they are ones that evoke emotions. The chances of such stories being remembered and retold ...

CUSTOMER RELATIONSHIP MANAGEMENT: Be obsessed to excel
An organisation that is obsessive about service delivery would put the customer at the core of all operations and processes.. Much is said about excellence and the means to achieve it. From the time of the famous In Search of Excellence by Tom ...

INTERVIEW: ‘Level playing field between cable, satellite needs addressing’
India’s TV-loving millions have the News Corp-owned NDS bullish about business in the country.. NDS, the News Corp-owned pay TV solutions provider to Bharti, Tata Sky and DEN Networks recently announced investment plans of $150 million ...

INTERVIEW: ‘Channel ratings tend to operate in a band’
Rajesh Kamat, CEO, Colors, in a candid conversation about the issues and concerns faced by the Hindi general entertainment channels today.. The mandate given by Viacom18 to the 34-year old Rajesh Kamat, Chief Executive Officer, Colors was to put ...

BOOKS: Take a good reasonable idea
Having an idea is great, and in reality you don’t need a ‘hot’ one, advises Jon Gillespie-Brown in So You Want to be an Entrepreneur? ( ...

LIFESTYLE: The high traffic of experiences
A changing country, a developing economy and rapidly evolving technology have made people busier, less attentive, more impatient but hungrier than ever for newer experiences.. In the first part of an introspective piece, the writer mulls over ...

NEW PRODUCTS & SERVICES: Get floored
Vista, a brand of Alps Industries, has launched a collection of hardwood floorings in 9.5 mm. The new products that are made from Brazil hardwood are available in various shades. The varieties include, Jatoba, Tauari, Cumaru, ...

NEW PRODUCTS & SERVICES: Sugar control
Ayush, the health and wellness brand of Hindustan Unilever Network, has launched Ayush Shuddh Karela, in a capsule form that may help to ward off blood sugar-related health problems. It is priced at Rs 109 for 30 capsules and will be ...

NEW PRODUCTS & SERVICES: Aura of Orra
Orra has launched a new collection of diamonds and platinum collection called the Orra Platinum Couples Collection (OPC) — a set of complementary His and Her rings. The collection is designed in platinum and the rings are studded ...

NEW PRODUCTS & SERVICES: Eagle’s eye
Chennai-based Eagle Press has launched a range of four corporate gift sets for the year 2009. The range includes Prestige, Chairman, Supreme and Chancellor. The range comprises two diaries — big size diary and a week-to-view slim ...

NEW PRODUCTS & SERVICES: Fruit queen
Aujan Industries, a privately-owned independent soft drink and confectionery manufacturer in West Asia, has launched a juice drink Rani in India. The drink will be available in four flavours — orange, peach, pineapple and mango. It ...






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Markets (Dec 03)
Nifty (at close)2656.45(-1.35)
US Dollar (Buy/Sell)49.97/98
Brent crude (a bbl) Rs2,307
Gold (a gram) Rs1,174
Silver (a kg) Rs16,845

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