Business Daily from THE HINDU group of publications
Friday, December 05, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, December 05, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING CHANNELS AND FRANCHISES: Auto dealers put brakes on despatches from companies MOUNTING INVENTORY. New Delhi, Dec. 4 As retail auto sales nosedive and stock levels keep rising, many of the automobile dealers are asking companies to halt their despatches ... PROMOTIONS & OFFERS: Cos roping in young celebrities as brand ambassadors Signing up more endorsers for each product segment. Chennai, Dec. 4 Is there a trend of companies appointing younger brand ambassadors while holding on to the older ones? It certainly looks like it, what with brands such as Dabur, Pepsi and ... OUTLOOK: Zee Next set to make a comeback Mumbai, Dec. 4 Zee Network might bring back its second general entertainment channel Zee Next after taking it off the air within a few months of its launch in December last year. The channel had incurred heavy losses and had to be withdrawn ... STRATEGY: Hyundai offering free insurance Hyundai Motor India Ltd, the country’s second largest car maker, on Thursday said that it would be offering free insurance, exchange bonuses and free car accessories across its model range during the current month. As an incentive to buy ... IPR: Law on IP in public labs The Prime Minister, Dr Manmohan Singh, has said a law is being considered to create mechanisms and incentives to reward creation and transfer of intellectual property coming out of public-funded labs. “We are conscious of the importance ... STRATEGY: Yamaha to roll out scooter next year Expanding footprint of Yamaha Direct Shops. Chennai, Dec 4 Yamaha Motor India Sales Private Ltd plans to launch its first scooter next year. Since inception, the company was banking only on motorcycles despite the fact that gearless scooters ... RETAILING: Retailer partners with i-mint ... NEW PRODUCTS & SERVICES: Optical specialty format Vision Express unveiled Bangalore, Dec.4 The recently formed 50:50 joint venture between Reliance Retail and Pearle Europe has announced the launch of its optical specialty format under the brand Vision Express, in Bangalore on Wednesday. The product portfolio ... RETAILING: Wadhawan Food plans more Smart stores Bangalore, Dec. 4 Wadhawan Food Retail Pvt Ltd, which operates a chain of stores under the brand names Smart, Spinach and Sabka Bazaar, launched its 50th Smart store in Bangalore today. With the opening of this store, WFRL operates over 200 ... DIRECT MARKETING: Direct selling industry bullish on growth New Delhi, Dec. 4 The Indian direct selling industry is growing at a rate of 13 per cent and has posted a turnover of Rs 2,851 crore for the year 2007-08, according to the Indian Direct Selling Association (IDSA), the premiere body governing ... TRENDS: Ambassador sales drop on tightening of car finance Kolkata, Dec. 4 Non-availability of car finance led to about 60-70 per cent drop in the sale of Ambassador cars in November, according to Mr R. Santhanam, Managing Director, Hindustan ...
ADVERTISING: Banking on makeovers A few public sector banks go in for a makeover to appeal to the current generation.. We all love stories. Their appeal is universal, all the more so if they are ones that evoke emotions. The chances of such stories being remembered and retold ... CUSTOMER RELATIONSHIP MANAGEMENT: Be obsessed to excel An organisation that is obsessive about service delivery would put the customer at the core of all operations and processes.. Much is said about excellence and the means to achieve it. From the time of the famous In Search of Excellence by Tom ... INTERVIEW: ‘Level playing field between cable, satellite needs addressing’ India’s TV-loving millions have the News Corp-owned NDS bullish about business in the country.. NDS, the News Corp-owned pay TV solutions provider to Bharti, Tata Sky and DEN Networks recently announced investment plans of $150 million ...
INTERVIEW:
‘Channel ratings tend to operate in a band’
NEW PRODUCTS & SERVICES:
Sugar control
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Aura of Orra
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Eagle’s eye
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Fruit queen Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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