Business Daily from THE HINDU group of publications Friday, Dec 05, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Strategy Hyundai offering free insurance New Delhi, Dec. 4 Hyundai Motor India Ltd, the country’s second largest car maker, on Thursday said that it would be offering free insurance, exchange bonuses and free car accessories across its model range during the current month. As an incentive to buy its cars, the company would now be offering its flagship model Santro, which was introduced in 1998, at an introductory price of Rs 2.99 lakh. In addition the company is also offering exchange bonus and a loyalty scheme up to Rs 20,0 00 on its models. “The schemes announced will provide our customers with an attractive value for money proposition and with the prevailing economic conditions this should provide an impetus for our sales and offset a part of the ownership cost which has gone up considerably in the past few months,” said Mr Arvind Saxena, Senior Vice- President, Sales and Marketing, Hyundai Motors India in a statement. – Our Bureau More Stories on : Strategy | General Insurance | Cars
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