The Hindu Business Line : Retailer partners with i-mint

Hit with a receding economy, appliances and electronics retailer Sales India Pvt Ltd has tied up with i-mint in a bid to targeted marketing rather than mass marketing. "i-mint, with its unique concept of customer loyalty across multiple brands, will allow our customers to get a host of benefits and value additions on a single card. Additionally, i-mint's vast network will give us access to a massive customer base and hence will help us augment our business further," said Mr John Geevarghese, Chairperson, Sales India. Customers will earn one i-mint point for every Rs 100 at the Sales India outlets in Ahmedabad. Points can also be earned at other brands within the i-mint network with Airtel, HPCL, Air India, Makemytrip.com and ICICI Bank credit and debit cards amongst others, according to a release. - Our Bureau

More Stories on : Retailing | Gujarat

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Yamaha to roll out scooter next year

Hyundai offering free insurance

Law on IP in public labs

Cos roping in young celebrities as brand ambassadors

Direct selling industry bullish on growth

Auto dealers put brakes on despatches from companies

Wadhawan Food plans more Smart stores

Retailer partners with i-mint

Zee Next set to make a comeback

Ambassador sales drop on tightening of car finance

Optical specialty format Vision Express unveiled