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New Delhi, Dec. 8

SBI Life Insurance has entered into a broking tie-up with Bajaj Capital Insurance Broking Ltd. This alliance would help SBI Life to distribute its products through Bajaj Capital’s pan India network of investment centres. “The tie-up with Bajaj Capital Group is a part of our strategy to strengthen our alliance with institutional distributors. This, along with our retail agency distribution channel, is expected to significantly broad base our reach amongst non-St ate Bank customers,” Mr U.S. Roy, Managing Director & CEO, SBI Life Insurance, said. Mr Sanjiv Bajaj, Joint Managing Director, Bajaj Capital, expressed confidence that Bajaj Capital’s customers would benefit from SBI Life’s insurance solutions. “ –

Our Bureau

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