The Hindu Business Line : Friday, December 12, 2008

MARKETING

ADVERTISING: Heinz waves study report to prove ‘superiority’ over Horlicks
Mumbai, Dec. 11 Taking the malted drinks battle between Horlicks and Complan to the next level, Heinz, the makers of Complan, has conducted an independent research to prove the superiority of its brand over Horlicks to justify its ...

PERFORMANCE: Slowdown no downer to Diageo’s luxury brand sales
Plans to introduce few more ‘reserve’ brands. Bangalore, Dec. 11 Economic recession does not seem to have affected the sales of luxury liquor brands in India, with the world’s largest alcoholic drinks maker, Diageo, claiming ...

NEW PRODUCTS & SERVICES: MTNL launches 3G; users will have to wait to experience it
Plans to give connections on a commercial basis by January. New Delhi, Dec. 11 The Prime Minister, Dr Manmohan Singh, may have launched the country’s first third generation (3G) mobile services in New Delhi but consumers will have to wait ...

OUTLOOK: Scholastic bullish on books market in India
New Delhi, Dec. 11 “India is one of the fastest growing markets in Asia, and in three-four years it should be the number one market in Asia,” said Mr Frank Wong, President, Scholastic Asia. Scholastic, the world’s ...

NEW PRODUCTS & SERVICES: Volvo Buses launches new edition Signature series
Kochi, Dec. 11 Coinciding with the Volvo Ocean Race India Stopover, Volvo Buses India has launched its special edition Signature series, the market’s first coach with a multi-axle configuration – taking the inter-city luxury AC ...

NEW PRODUCTS & SERVICES: Kotak Securities new scheme to offer best buy/sell price on BSE, NSE
Mumbai, Dec. 11 Kotak Securities, the stock broking arm of the Kotak Mahindra group has launched a service that will help clients to buy and sell stocks at the best possible rates available on the two major exchanges, BSE ...

TRENDS: Samsung drops prices on LCD, home appliances
New Delhi, Dec. 11 Samsung has reduced the prices of LCD televisions and home appliances. It has effected price cuts ranging from Rs 500 for a 22” LCD model to Rs 10,000 for a Samsung 52” LCD ...

TRENDS: GSM user base sees marginal dip in growth
New Delhi, Dec. 11 GSM mobile operators added 7.62 million new subscribers in November compared with 7.67 million in the previous month, according to data released by Cellular Operators Association of ...

CHANNELS AND FRANCHISES: Bank of Rajasthan to distribute Edelweiss MF products
New Delhi, Dec. 11 Bank of Rajasthan will distribute mutual fund products of Edelweiss Mutual Fund. For this purpose, Edelweiss Asset Management has entered into a tie up with Bank of ...

NEW PRODUCTS & SERVICES: Jotun launches new paints
...

NEW PRODUCTS & SERVICES: TVS Motor’s new launch
TVS Motor Company has announced the launch of its premium segment motorcycle the Apache RTR 160 RD with factory fitted 200mm rear petal disc brake. A press release from the company said with rear disc brake Apache would have better ...

From Brand Line

INTERVIEW: Dabur’s growth appetite
Fast moving consumer goods maker Dabur India looks to grow dramatically in key overseas markets. Amit Burman, Vice-Chairman of Dabur, outlines his plans.. Dabur’s recent acquisition of skincare brand Fem and the price it paid for it, Rs ...

INSIGHT: Meeting a knead
Foot massagers and electric massage chairs promise you a rejuvenating maalish, but they come with a price tag.. Arranged on a raised platform, the line-up of luxuriously appointed chairs makes an impressive picture at the lifestyle products ...

BRANDS: So, how has your experience been?
As consumers get more savvy and demanding, marketers have no choice but get their customer touch points right.. A few weeks ago, I got a call from my friend’s son. This 16-year old, who was studying in Bishop Cotton School, in Bangalore, ...

BOOKS: A peek at the future
In the future of fashion, the trends we don’t want to see can be just as important as the ones we do, foresee Chip and Pepper Foster, in one of the chapters included in What’s Next: the experts’ guide ...

MARKETING RESEARCH: United colours of India
India’s youth cannot be painted with the same colours as their global counterparts.. A national retail chain in India decided to stock a chic international brand of T-shirts and watches that were being touted as the ‘in thing’ ...

BRANDS: The quicker, the better
The craving for newer, instant experiences is bound to restructure the value system, and not necessarily for the better. How can the desire for more and more novelty be used to improve our lives?. Last week, the first part of this article ...

BRANDS: Fundamentals sell more than the cosmetics
Our columnist answers a wide range of queries on brand building, the slowdown, organic food and much more.. What is the status of the organic foods movement? Is there a marketing ...

INTERVIEW: ‘In luxury, consensus means failure’
The avant-garde watchmaker will soon have much more than just watches to offer in the Indian sub-continent.. Jean-Christophe Babin, President and CEO, Tag Heuer remains unmoved even when many critics across the globe called the brand, ...

NEW PRODUCTS & SERVICES: Rock on
Logitech has launched an iPod/MP3 speaker under its Pure Fi range of speakers —Pure Fi anytime. The speaker is compatible with the latest iPhone as well. Besides the regular features, the dock station has a motion-sensing backlight ...

NEW PRODUCTS & SERVICES: Talk time
Beetel has announced the launch of the DB 6900 phone, which incorporates the two-line facility. This feature will enable the user to talk on two lines from one phone by keeping one line on hold, when the other line is busy. The phone also ...

NEW PRODUCTS & SERVICES: Hatke snacks
ITC has launched two new variants of its finger food snack, Bingo — Hatke Jhatke Funky Masala and Hatke Jhatke Tomato Twist. While the former is a mixture of exotic Indian spices and the later is ...

NEW PRODUCTS & SERVICES: Switch control
Crabtree, a brand of Havells India Limited, has introduced AURA IWS(In-Walled Switch) switches. Aura IWS is an in-wall switching system, which offers the flexibility of controlling incandescent, halogen, fluorescent, CFLs and also the speed ...

NEW PRODUCTS & SERVICES: Diary guru
Nightingale of Srinivas Fine Arts has launched corporate and management diaries. The corporate diaries include master craft series, palm craft, library edition, planners, organisers, appointment diary, business diary and corporate ...

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Markets (Dec 11)

Nifty (at close)	2920.15(-8.10)
US Dollar (Buy/Sell)	48.55/56
Brent crude (a bbl) Rs	2,015
Gold (a gram) Rs	1,182
Silver (a kg) Rs	17,640

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