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Phalguna Jandhyala

Hyderabad, Dec. 12 The Hyderabad-based Tanla Solutions is all set to provide 3G products to state-owned Mahanagar Telephone Nigam Ltd which launched its 3G services recently.

In a telecon with Business Line, Mr Sriram V.S, Vice-President (Sales and Operations– India), Tanla Solutions, said that initially they would be providing four 3G VAS products.

“The four products are video portal with sections on music and entertainment, video alerts with two or four alerts per day, video SMS where in a person can send video messages to others and video dialling where operators use to promote their services or products,” he added.

Mr Sriram said that in future sections on travel, recipes, yoga and exercises, premier reviews, nightouts among others which are lifestyle and fashion related will be added as the products are custom made for Delhi users.

“The age bracket of 16 to 32 would be the addressable market for these products and this category of users has been used to voice VAS products. With the emergence of 3G in the country, we will see a migration of these customers to more sophisticated content type like video,” he said.

The company is also in talks with other service providers to offer similar 3G products once they are ready to launch their 3G services.

Speaking on the marketing, Mr Sriram said the services with MTNL would be the first in the country, but in the UK they have been successful in working in a 3G environment for over three years now.

“In India, we launched the Network Aggregation and telecom products and services only in the last quarter, so it is too early to comment on the revenues expected.

More Stories on : Software | Telecommunications | Mahanagar Telephone Nigam Ltd

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