Business Daily from THE HINDU group of publications
Tuesday, December 16, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, December 16, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING ADVERTISING: Cricket is still the best platform for advertisers SHOW ME THE MONEY. New Delhi, Dec. 15 India’s recent run of victories in cricket is making the broadcasters smile once again. Neo Sports is hoping to up its rates when the audience ratings come in, says Mr Abhishek Verma, Head (Marketing ... RETAILING: Small is beautiful for retailers in gloom Higher returns in niche formats. New Delhi, Dec. 15 Faced with the unexpectedly sharp slowdown in economic activity, retailers have begun to opt for smaller and niche formats rather than the large and hyper formats. This means shop sizes now ...
RETAILING:
Rosebys to take franchisee route for expansion
ADVERTISING: Is the picture dimming? Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ... INTERVIEW: ‘Indian cos have to spend to defend themselves’ David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ... ADVERTISING: Small sceptics Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ... BOOKS: Fear-based sales relationship is dysfunctional What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ... INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’ Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ... BRANDS: Three brands and a disaster After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ... NEW PRODUCTS & SERVICES: Hot stuff Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...
NEW PRODUCTS & SERVICES:
World tour
NEW PRODUCTS & SERVICES:
Office chic
NEW PRODUCTS & SERVICES:
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