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NEW PRODUCTS & SERVICES: HDFC Standard's new ULIP policy
...

NEW PRODUCTS & SERVICES: ‘Luxury car segment will pick up after Q1 next year’
BMW India is confident that the market for luxury car segment in the country will pick up after the first quarter of next year, said Mr Peter Kronschnabl, President, BMW India Pvt ...

RETAILING: Time to re-examine costs, revenue structure: Retailers
Bangalore, Dec. 17 Retailers at the TiE Entrepreneurial Summit here saw the sector suffering a sluggish growth, but pointed out that this was the ‘best time’ to re-examine costs and the revenue structure of the ...

PROMOTIONS & OFFERS: Vodafone launches festive offers
Kochi, Dec. 17 Vodafone Essar has announced that its ‘Lifelong Prepaid plan’ will now be available in Kerala at Rs 149 as opposed to the earlier price of Rs ...

IPR: Lupin settles patent lawsuits
Mumbai, Dec. 17 Lupin Ltd has settled patent litigations on allergy drug Desloratadine tablets, the generic version of Schering-Plough’s Clarinex ...

NEW PRODUCTS & SERVICES: Schwing launches ready mix concrete pump
Kochi, Dec. 17 Schwing Stetter India Pvt Ltd, a 100 per cent subsidiary of Schwing Gmbh, Germany, and leading player in the Indian Ready Mix Concrete (RMC) equipment industry, is targeting a turnover of Rs 2,000 crore in the next calendar ...

EVENTS: Silky charm
...

IPR: Nycomed files patent suit against Glenmark
Mumbai, Dec. 17 Drug-firm Nycomed has filed a patent infringement suit in the US District Court regarding Glenmark’s generic version for its Fluticasone Propionate skin ...

OUTLOOK: Universal Music, Eros venture to promote Indian pop talent
Mumbai, Dec. 17 Universal Music India Pvt Ltd and Eros International have floated a 50:50 joint venture company for talent management with the purpose of grooming and promoting Indian pop talent locally and ...

DIRECT MARKETING: Bata launches direct distribution channel
New Delhi, Dec. 17 Footwear retailer Bata India has announced the launch of its latest distribution channel – Bata Direct. It has been set up to provide branded footwear at the doorstep of ...

PROMOTIONS & OFFERS: Malaysia Tourism unveils incentive scheme for agents
Chennai, Dec. 17 To enhance tourism yields from the Indian market, the tourism board of Malaysia has announced a ‘special incentive scheme’ for the travel trade in ...

NEW PRODUCTS & SERVICES: Airtel unveils voice portal
Chennai: Airtel has launched its voice portal in Tamil – ‘Airtel Ungal Choice’ offering a host of value added services, including music, movies, star special, jokes, folk songs and news. — ...

From Brand Line

ADVERTISING: Is the picture dimming?
Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ...

INTERVIEW: ‘Indian cos have to spend to defend themselves’
David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ...

ADVERTISING: Small sceptics
Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ...

BOOKS: Fear-based sales relationship is dysfunctional
What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ...

INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’
Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ...

BRANDS: Three brands and a disaster
After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ...

NEW PRODUCTS & SERVICES: Hot stuff
Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...

NEW PRODUCTS & SERVICES: World tour
Funskool India Ltd’s latest offering for kids is the Global Monopoly Here & Now: The World Edition, featuring the greatest cities from around the world. It is available in an electronic version and a non-electronic version priced at ...

NEW PRODUCTS & SERVICES: Office chic
LG Electronics has launched its new commercial air-conditioner range, Cassette AC – Highlander. The ACs are claimed to have a unique individual four-way airflow control specially designed to control the angle of each vane and the ...

NEW PRODUCTS & SERVICES: Minty aid
Dabur India has announced the extension of its Hajmola digestive range with the launch of a new variant – Hajmola Pudina. The new Pudina variant comes after the success of Hajmola’s regular, imli (tamarind) and ...

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