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OUTLOOK: BigFlix.com gets rolling on cutting down costs
Puts growth plans in pause mode. Chennai, Dec. 19 BigFlix.com, the DVD rentals company belonging to Reliance Big Entertainment, will focus on managing costs and consolidating its business, due to the ...

STRATEGY: New Bharath Tyres to set up largest boutique in Kochi
Kochi, Dec. 19 The Kochi-based New Bharath Tyres, which has been a pioneer in bringing a new paradigm in tyre retailing with the setting up of New Bharath Pitstop, is set to launch what is claimed to be the world’s largest tyre and ...

COURTS/LEGAL ISSUES: Sutter Home Winery gets interim injunction against Future Wines
New Delhi, Dec. 19 US-based Sutter Home Winery Inc, manufacturers of Californian Wines, Sutter Home, has been awarded an interim injunction against Future Wines and Spirit Brands (P) Ltd, which has been manufacturing and selling in India ...

NEW PRODUCTS & SERVICES: Pedigree relaunches vegetarian dog food
Ahmedabad, Dec. 19 Whoever had been scoffing at the idea of vegetarian dogs will now have to eat their words. Pet food brand Pedigree has relaunched its vegetarian brand of dog food, sensing a neglect of the ...

From Brand Line

ADVERTISING: Is the picture dimming?
Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ...

INTERVIEW: ‘Indian cos have to spend to defend themselves’
David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ...

ADVERTISING: Small sceptics
Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ...

BOOKS: Fear-based sales relationship is dysfunctional
What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ...

INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’
Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ...

BRANDS: Three brands and a disaster
After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ...

NEW PRODUCTS & SERVICES: Hot stuff
Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...

NEW PRODUCTS & SERVICES: World tour
Funskool India Ltd’s latest offering for kids is the Global Monopoly Here & Now: The World Edition, featuring the greatest cities from around the world. It is available in an electronic version and a non-electronic version priced at ...

NEW PRODUCTS & SERVICES: Office chic
LG Electronics has launched its new commercial air-conditioner range, Cassette AC – Highlander. The ACs are claimed to have a unique individual four-way airflow control specially designed to control the angle of each vane and the ...

NEW PRODUCTS & SERVICES: Minty aid
Dabur India has announced the extension of its Hajmola digestive range with the launch of a new variant – Hajmola Pudina. The new Pudina variant comes after the success of Hajmola’s regular, imli (tamarind) and ...

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