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Our Bureau

Kochi, Dec. 19 The Kochi-based New Bharath Tyres, which has been a pioneer in bringing a new paradigm in tyre retailing with the setting up of New Bharath Pitstop, is set to launch what is claimed to be the world’s largest tyre and alloy wheels boutique here.

The new venture with an investment of Rs 50 crore will be ready by 2010 and will provide employment to 100 people. The second edition of New Bharath’s Pitstop will be the world’s largest tyre retailing and car accessory facility under one roof.

“We expect dynamic change in the service equipment by 2010, hence the new project will have all types of new world class car care equipment and services,” Mr Mohan Zackaria Mathews, Managing Director, New Bharath Tyres India Pvt Ltd, said.

The company is also celebrating 2-million customer base by offering a slew of gifts to customers on the occasion. This included huge discounts, valuable free gifts and weekly lucky draws in its outlets.

He said the New Bharath Group is the only tyre retailer in India having a chain of retail outlets with a huge customer network and it has brought world class standards in tyre retailing by setting up a 10,000 sq feet retail facility spread over three floors..

From world’s latest wheel alignment and balancing technology to alloy wheels and specialized services like Nitrogen filling, New Bharath’s Pitstop offers unmatchable international service. The specialised services at the existing Pitstop include: HUNTER Latest and the best digital 3D picture perfect error free 4-wheel alignment for imported and Indian cars; world’s largest collection of imported tyres and alloy wheels; accurate wheel balancing; specialized repairs of tubeless tyres; and entire range of Indian tyres.

He pointed out that world’s leading tyre manufacturers have recognised New Bharath as the most favoured retailer in the country.

More Stories on : Strategy | Tyres | Kerala

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