Business Daily from THE HINDU group of publications
Monday, December 22, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, December 22, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING CUSTOMER RELATIONSHIP MANAGEMENT: Read the consumer’s mind Who would want to buy what, from your store? Software offers insight.. Wish you knew who would walk into your store on a Thursday afternoon to buy a bottle of perfume, or who would be happy to hear of your latest credit card scheme? 24/7 ... ADVERTISING: Aviation Ministry plans ad campaign to get flyers back The Ministry of Civil Aviation is keen to get you back in the air, even if it means spending several crores in the ... STRATEGY: Big C to open mobile outlets in TN, Kerala Hyderabad, Dec. 21 Big C, a mobile retail chain, has said it would expand the network to Tamil Nadu and Kerala next year. The company has a chain of 60 showrooms in Andhra Pradesh and ... RETAILING: The Bombay Store to open more outlets Mumbai-based The Bombay Store which has eight outlets now wants to step up its presence in the country with six more stores by October next ...
ADVERTISING: Is the picture dimming? Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ... INTERVIEW: ‘Indian cos have to spend to defend themselves’ David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ... ADVERTISING: Small sceptics Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ... BOOKS: Fear-based sales relationship is dysfunctional What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ... INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’ Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ... BRANDS: Three brands and a disaster After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ... NEW PRODUCTS & SERVICES: Hot stuff Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...
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