Business Daily from THE HINDU group of publications
Tuesday, December 23, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, December 23, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PROMOTIONS & OFFERS: Special discounts to Govt staff lift Maruti, Hyundai sales New Delhi, Dec. 23 India’s top two compact car makers have been able to more than double their sales through their special schemes for Government and public sector ... RURAL MARKETING: RC&M, Ogilvy Outreach bag rural marketing awards Mumbai, Dec. 22 RC&M won four trophies and Ogilvy Outreach bagged two trophies at the second edition of the RMAI Awards 2008. The awards were hosted by the Rural Marketing Association of India (RMAI) here ... NEW PRODUCTS & SERVICES: Dainik Bhaskar unveils Shimla edition The Hindi daily Dainik Bhaskar has launched Ratlam and Shimla editions. The paper hopes to “consolidate its reach in Madhya Pradesh and Himachal Pradesh” with these editions. The Ratlam edition is priced at Rs 3 a copy. ...
NEW PRODUCTS & SERVICES:
Taj Group opens first property in Chennai
STRATEGY:
Reliance’s Big TV offers multi-dwelling unit services
RETAILING:
Single origin brews at Coffee Day
ADVERTISING: Is the picture dimming? Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ... INTERVIEW: ‘Indian cos have to spend to defend themselves’ David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ... ADVERTISING: Small sceptics Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ... BOOKS: Fear-based sales relationship is dysfunctional What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ... INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’ Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ... BRANDS: Three brands and a disaster After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ... NEW PRODUCTS & SERVICES: Hot stuff Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...
NEW PRODUCTS & SERVICES:
World tour
NEW PRODUCTS & SERVICES:
Office chic
NEW PRODUCTS & SERVICES:
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