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Our Correspondent

Madurai, Dec. 23 The largest multiple partner customer rewards programme in the country, i-mint, was launched here on Tuesday.

Introduced by the Loyalty Solutions and Research Ltd (LSRL) in 2006, the programme offers a platform for merchants and customers to interact and enables the members to earn points on their spends across the i-mint network and redeem the points earned for rewards.

Launching the programme, Mr Sai Natesan, Vice-President of Sales, i-mint, said that leading brands and merchants in the country have come together to form the single rewards platform with acceptance across cities, products and services and various payment modes such as cash, cheque, credit and debit transactions, offering an opportunity to earn points from more than one partner on each transaction. Members can redeem points at a slab as low as 250 points and collectively together as a family too. While independently the programme is charged Rs 199 a card, the brands and merchants too will offer the same as part of the deal in business.

More Stories on : Online Marketing | Tamil Nadu

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