The Hindu Business Line : Wednesday, December 31, 2008

MARKETING

RETAILING: Slowdown effect hampering retailers’ New Year sales
‘Salaried middle-class have reduced spending by 25-30%’. Bangalore, Dec. 30 It’s a dull run-up to the New Year for local small-time retailers. The frenzied shopping scenes that one witnesses in the week leading up to the New ...

NEW PRODUCTS & SERVICES: New Cygnus tool
...

PROMOTIONS & OFFERS: Special New Year offer from Singapore Air
Ahmedabad, Dec. 30 Singapore Airlines, which operates 56 weekly flights to Singapore from eight cities in India, including Ahmedabad, has announced special New Year promotional offer to popular destinations this season, effecting discounts ...

INSIGHT: A roller-coaster ride for the media industry
In January 08, the media was exuberant, riding high on its big plans and growth projections for the TV-loving Indian market. But as the year comes to an end, plans are being downsized or postponed. The year pretty much replicated all the drama ...

RETAILING: Luxury segment consumers look for value retailing
Bangalore, Dec. 30 Brand value, even in the luxury segment, has never been under so much scrutiny; consumers are looking for the return they will get from the experience of owning, wearing or giving fewer, better things, says a report on ...

From Brand Line

INTERVIEW: ‘Our purpose is to improve lives’
Procter & Gamble’s COO Robert McDonald speaks on innovation at the consumer goods giant.. Robert McDonald, Chief Operating Officer (COO) of consumer goods multinational Procter & Gamble (P&G), maker of several blockbuster ...

ADVERTISING: Durables steadfast
Market players in the consumer durables sector shrug off slowdown worries, boost ad spends.. The slowdown in the economy has started to weigh heavily on the durables industry. So far insulated from the impact of the slowdown, the latest Index of ...

ADVERTISING: Slowdown in its stride
Some optimistic ad agencies are hoping that tough times will actually up creative standards.. Sure there’s no jingle that will drown all the bad news, but the advertising industry is taking the slowdown in its stride. The optimistic ones ...

STRATEGY: The marketing journey
The country’s marketing history has seen many interesting stages.. Marketing in India has come a long way, has it not? Do you see it going anywhere? Or have ...

NEW PRODUCTS & SERVICES: Woodness gracious
Hindware has launched the Wood Art Collection for bathrooms. The range comes with a solid wood cabinet, wash basin and mirror console. In some models, the cabinet is coupled with a marble top and a mirror that comes with a lamp. The ...

NEW PRODUCTS & SERVICES: Out of the box
Jean Paul Gaultier has transformed his Classique, Le Male, Fleur Du Male and Gaultier fragrance gift boxes into genuine music boxes. They play Love Me Tender by Elvis Presley (Classique Eau de Toilette and Classique Eau ...

NEW PRODUCTS & SERVICES: Lustrous locks
ITC has launched Fiama Di Wills Shine in Style, a new shampoo variant, expanding its premium range of shampoo to five. It contains extracts of chamomile and green tea and the Lustra conditioning system. The shampoo has been introduced in ...

NEW PRODUCTS & SERVICES: Oil’s well
Tupperware has launched Clear Flow Dispenser. It is available in two kitchen-friendly sizes, 600 ml and 1 litre, priced at Rs 440 and Rs 580, respectively. The dispenser may be used for storing and serving oil, vinegar, soya sauce or ...

BOOKS: Listen to murmurings
What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under ...

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Markets (Dec 30)

Nifty (at close)	2979.50(+57.30)
US Dollar (Buy/Sell)	48.47/49
Brent crude (a bbl) Rs	1,709
Gold (a gram) Rs	1,253
Silver (a kg) Rs	18,600

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