The Hindu Business Line : Tuesday, January 06, 2009

MARKETING

PROMOTIONS & OFFERS: GM extends December sops for Spark, U-VA
Company keen on clearing 2008 stocks. Mumbai, Jan. 5 Car buyers made the most of a discount-filled December but it was possibly still not enough to clear dealer stocks of all ...

RETAILING: Lifestyle retailers upbeat despite fall in growth rates
‘No major impact of slowdown’. Bangalore, Jan. 5 In the face of the economic slowdown, lifestyle brands are putting up a brave front. While consumer buying may not be as big as one would like it to be and sales growth rates have ...

BRANDS: Malabar, Mahendra open diamond store
Malabar Gold, premium retail jewellery chain in South India, and Mahendra Brothers, one of the largest manufacturers and marketeers of natural diamonds from India, launched their exclusive diamond store brand ‘Mine’ here. This is ...

RETAILING: Future Group’s shopping fest to cross sales turnover target
Bangalore, Jan. 5 The Great Indian Shopping Festival, the Future Group’s shopping event across its six large formats and 12 other formats selling over 1,000 brands, will cross the targeted Rs 700 crore sales ...

CHANNELS AND FRANCHISES: IGL gets exclusivity for gas distribution network in Delhi
New Delhi, Jan. 5 Indraprastha Gas Ltd (IGL) has been granted exclusivity for implementing city gas distribution network in the entire national capital territory of Delhi by the Petroleum & Natural Gas Regulatory Board (P&NGRB). ...

NEW PRODUCTS & SERVICES: ‘Health Saver’ from ICICI Pru
Coimbatore, Jan.5 ICICI Prudential Life Insurance has launched a ‘Health Saver’ health insurance ...

From Brand Line

BRANDS: What brands need to do
Brands that fulfil consumers’ needs for reassurance and respite, however fleeting, from the gloom of the slowing economy will thrive.. Marketers are pondering a startling New Year’s question: will there be a shortage of consumers in ...

BRANDS: How to stay recession-proof
Here’s a quick checklist of what brand managers should do and not during a slowdown.. A recession is a slowdown in economic activity leading to a loss in confidence. Economists, politicians, media, consumers and companies behave ...

ADVERTISING: Will 2009 be the year of the client?
The client needs the ad agency’s empathy. In turn, she also needs to give the agency due respect.. Last week, as we were celebrating India’s phenomenal run chase of 387 at Chepauk, Chennai I had a surprise visitor. It was my nephew ...

ADVERTISING: Trends that shaped 2008
The saga of the changing Indian marketing, advertising, branding landscape, and above all, the consumer mindscape.. The November 26, 2008 terror attack and incursions into sovereign Indian civil space by a bunch of terrorists with AK 47s in ...

BRANDS: Looking back, looking ahead
Sports and Bollywood were the bright notes in an otherwise dismal 2008.. It’s a brand new year, and here’s wishing everyone good health and peace ...

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Markets (Jan 05)

Nifty (at close)	3121.45(+74.70)
US Dollar (Buy/Sell)	48.71/72
Brent crude (a bbl) Rs	2,336
Gold (a gram) Rs	1,245
Silver (a kg) Rs	19,745

Brand Quest

In Focus
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Garment exporters in Tirupur feel the heat of US slump

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Looking back
Dec. 28-Jan. 3
A roller-coaster ride for the media industry

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