The Hindu Business Line : Future Group’s shopping fest to cross sales turnover target

Bangalore, Jan. 5 The Great Indian Shopping Festival, the Future Group’s shopping event across its six large formats and 12 other formats selling over 1,000 brands, will cross the targeted Rs 700 crore sales turnover.

The three-week shopping event, launched on December 13, 2008 has been extended by another week, according to Mr Sandeep Tarkas, President, Customer Strategy, Future Group.

The retail chain had expected around 2 crore walk-ins during the period. The company expects an increase of 15-20 per cent in its weekly sales during the extended campaign period taking the total sales at the end of shopping event to around Rs 900 crore, Mr Tarkas told Business Line. Except food items, which are not high consumption products during the second or the third weeks of the month, sales across all product categories jumped by 20 per cent he said.

The Great Indian Shopping Festival was launched to spur consumption among Indian shoppers. “The markets and the spirits were down after Diwali and this came as a mood lifter,” said Mr Tarkas. He said it also helped that government and PSU employees received their arrears during the period, which in turn gave a boost to consumption.

The company plans to make the shopping event an annual event hereafter, he added.

More Stories on : Retailing | Karnataka

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
GM extends December sops for Spark, U-VA

IGL gets exclusivity for gas distribution network in Delhi

Lifestyle retailers upbeat despite fall in growth rates

Future Group’s shopping fest to cross sales turnover target

Malabar, Mahendra open diamond store

‘Health Saver’ from ICICI Pru