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MARKETING
NEW PRODUCTS & SERVICES:
Animal nutrition products
Indian Immunologicals Ltd (IIL) has launched three new generation products in animal nutrition segment. The products — Goudhara Shakti, Goudhara and Gousac — offer Rumen-protected bypass fat fortified with life yeast herbal ...
PROMOTIONS & OFFERS:
Big Bazaar’s promotional event
Big Bazaar, the hypermarket chain, is organising a three-day promotional event Sabse Saste 3 Din, at all its 106 stores, including the one here, from January 24 to January 26, according to Mr Shravan Kumar, the branch manager, AP. ...
NEW PRODUCTS & SERVICES:
Urbane Range steps into Kerala
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NEW PRODUCTS & SERVICES:
Mahindra's Xylo in Mangalore
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STRATEGY:
Titan enters multi-brand watch retailing with Helios
To sell 36 brands in the premium to luxury category. Bangalore, Jan. 22 Titan Industries has entered the multi-brand watch market with the launch of Helios, a multi-brand watch store in ...
STRATEGY:
Double Horse lines up 50 new products in golden jubilee year
Kochi, Jan. 22 Double Horse, a leading food products brand belonging to Thrissur-based Manjilas Group, has proposed to introduce 50 new food products to mark its golden jubilee celebrations this ...
STRATEGY:
Triumph to invest in retail expansion
New Delhi, Jan. 22 Swiss innerwear major Triumph will invest Rs 146 crore to establish its retail footprint. The company, which has two manufacturing facilities in India, said there is no slowdown in the inner wear business and its order ...
BRANDS:
Giving depth to Pond’s
Hindustan Unilever believes consumers are not downtrading and continues to invest in the premium skin care segment.. Do consumers really downtrade in times of a slowdown? The makers of Pond’s, Hindustan Unliver’s premium skincare ...
BRANDS:
Drawing up a game plan
IIT Bombay and Funskool are collaborating to create a line of board games.. Uday Athavankar has often used game-like situations in his many years of teaching design. A professor at the Industrial Design Centre at IIT Bombay, he explains why: ...
STRATEGY:
The third eye
Entrepreneurs are able to spot an opportunity ahead of others, but what is it about India that often kills their spirit?. ‘In poor countries, the things we take for granted are missing. A friend of mine visiting India sprained her ankle ...
BOOKS:
Tool for the oldest human habit
Tucked in a corner of the dining hall, often along with mouth fresheners and tissue papers, is the humble toothpick, meekly waiting for its customers. But here is a whole book about it: The Toothpick: Technology and ...
CUSTOMER RELATIONSHIP MANAGEMENT:
Customer interaction models
Raise the focus during a downturn.. The recession is already upon us. Take a look at all predictions and emerging ways to manage this downturn. The essence of the inputs provided stays the same. Manage costs extremely well and make the marketing ...
PEOPLE:
Reigning Irani
Smriti Irani of ‘Kyunki’ fame explores life outside the soap — from politics, own productions to motherhood and more.. Tulsi Virani may have retired to knitting sweaters, but actress Smriti Irani who played the central ...
NEW PRODUCTS & SERVICES:
Small is bright
Havells India has introduced a new range of green CFL called Lilliput. As the name suggests, it is small in size and circumference. Lilliput range complies with RoHS (RoHS is European norms on Restriction of Hazardous Substances), CE ...
NEW PRODUCTS & SERVICES:
Oil power
Gulf Oil Corporation has launched Gulf Cargo Power 15W-40, a diesel engine oil designed especially for three- and four-wheeled light and medium duty vehicles such as APE (Piaggio), ACE (Tata), CHAMPION (Mahindra) GC 100 (Bajaj), MINIDOR (Force) ...
NEW PRODUCTS & SERVICES:
Time check
Adidas has launched its autumn winter collection of watches in a classic and retro look. The ADH 1853 has a big square case, and within the case are two digital displays. The Vancouver watches feature leather straps or enamel-filled bracelets ...
NEW PRODUCTS & SERVICES:
Blush-on
Tanishq, the jewellery brand of Titan, has launched a new collection called Blush. It is a lightweight gold collection and targeted at young working women. It is priced Rs 5,000 onwards and will be available at all Tanishq stores across the ...
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