Business Daily from THE HINDU group of publications
Monday, February 02, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, February 02, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Reliance Communications launches GSM mobile services in Delhi Drops cost of lifetime pre-paid card by 50%. New Delhi, Feb. 1 Reliance Communications has announced the launch of its GSM-based cellular services in Delhi and has dropped the entry cost of a lifetime pre-paid card to Rs 49. Delhi has 4 GSM ... STRATEGY: Raha Poly plans retail expansion ...
CUSTOMER RELATIONSHIP MANAGEMENT: The Club that Mahindra built Never mind the slowdown, the holidays company believes customer experience will be the key driver.. Ulrich Wolffram, who took over as head, resort operations, at Mahindra Holidays & Resorts India Ltd, had quite a task on hand when he joined ... BRANDS: Too good a crisis to waste! What are the learnings for the country from the Satyam crisis? Can the Indian economy handle such crises in the future?. A few weeks ago I was doing an appraisal of my career thus far, with an academic with a difference. He was not only a ... PROMOTIONS & OFFERS: Thriving on discount? Marketers must play the slowdown smart and not simply offer huge discounts that might harm the brand image.. What does a marketer do in tough times? Do I cut advertising? Do I cut cost? Do I ... RETAILING: Less in more A huge assortment doesn’t necessarily mean more consumer satisfaction. In fact, excessive choice results in confusion.. The need for innovation and differentiation in today’s competitive world results in the consumer being provided ... STRATEGY: With your permission, please! No marketing without asking first, says Club Mahindra.. Ever been accosted by an earnest young man at a mall requesting you to fill a form and seeking your ‘permission’ to talk about a Club Mahindra membership? Or, seen huge ... INTERVIEW: ‘We would like more opportunity in India’ French jewellery maker Cartier is all set to woo Indian customers with its first-ever standalone boutique in the country.. After wooing maharajas of yore and the high net worth individuals of today, Cartier has launched it first boutique in ... BOOKS: Start research at the customer end Direct connect with the customer who will ultimately use the product or service is essential, emphasises Gopichand Katragadda in SMASH Innovation ( www.wileyindia.com). “It ... NEW PRODUCTS & SERVICES: Pain balm Amrutanjan Healthcare has re-launched its pain balm products in three different variants — Pain Balm (yellow), Strong Pain Balm (white) and Maha Strong Pain Balm (white). The company has gone in for a complete product repackaging to ...
NEW PRODUCTS & SERVICES:
Touch of colour
NEW PRODUCTS & SERVICES:
Write stuff
NEW PRODUCTS & SERVICES:
Dress in steel
NEW PRODUCTS & SERVICES:
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