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New Delhi, Feb. 2 Scheduled to open in Punjab later this year, Bharti Wal-Mart Private Ltd’s cash-and-carry and back-end supply chain management operations in India will be named ‘BestPrice Modern Wholesale’.

The membership registration for ‘BestPrice Modern Wholesale’ stores by bonafide business owners has begun and 50,000-65,000 business owners are expected to benefit from the membership.

The store will be a one-stop shop that meets the day-to-day needs of traders, restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, other retail store owners, offices and institutions.

A wide range of 6,000 to 10,000 products, including food and non-food items, will be available at wholesale prices.

“When we announced the joint venture in August 2007 we gave ourselves a window of 18-24 months to launch our first wholesale cash-and-carry store. We are firmly on track and we have begun registration of membership in Punjab in advance of the store opening to enable us to better forecast and serve the needs our commercial customers,” Mr Raj Jain, Managing Director and CEO, Bharti Wal-Mart, said.

“Following careful market research, the BestPrice Modern Wholesale store name reflects what business owners can expect at our self-service stores — best, fixed and fair prices for a wide assortment and variety of high quality merchandise that will help them better serve their customers so that they can save money and live better,” he added.

Mr Rajan Bharti Mittal, Vice-Chairman and Managing Director, Bharti Enterprises, said, “With this venture, we propose to bring great value on the one hand to farmers, artisans and small and big manufacturers and, on the other hand to retailers, kirana stores, and big and small businesses that will have access to better quality products at favourable prices.”

The Bharti Wal-Mart venture has already opened a distribution centre near Chandigarh and more distribution centres, each catering to facilities located within a distance of 100-150 km, are expected to be opened in due course. The joint venture is expected to open 10 to 15 wholesale cash-and-carry facilities and employ around 5,000 people over the next seven years.

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