The Hindu Business Line : Monday, February 09, 2009

THE NEW MANAGER

HUMAN RESOURCES: ‘Groupthink’ and the crisis in global banking
An HR perspective of how banks laid the foundation for the economic crisis. I worked with an international bank for four years and 11 months. In the last year-and-a-half of my stint there I used to head the compensation and benefits function. In ...

MARKETING: Guerrilla marketing
As is the case with many “new” techniques, the rules of guerrilla marketing are not very different from those of any other sound branding and marketing conceptual model. Nonetheless, the guru in this field — Jay ...

MANAGEMENT: Service before profit
In the future, service could replace profit as the primary metric of success. We live in a world where the simple greed of private enterprise has led to a large scale economic recession. Yet, there is no serious discourse happening on whether ...

MANAGEMENT: Corporate allergens
Urticaria (or hives) is a skin condition commonly caused by an allergic reaction and is characterised by raised, red welts or wheals on the skin. It is also known as nettle rash. Why am I talking about this problem? You guessed it: I have just ...

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