The Hindu Business Line : Tuesday, February 10, 2009

MARKETING

TRENDS: Passenger car sales continue to slide
January sales highest since May this fiscal. New Delhi, Feb. 9 Passenger car sales declined for the fourth consecutive month in the current fiscal with January figures reporting a 3 per cent drop in sales compared with the corresponding period ...

STRATEGY: Marriott bets on food, feel-good strategy to beat downturn
Unveils slew of packages to attract new customers. Chennai, Feb. 9 To sit out the current downturn, Marriott Hotels in India, besides giving incentives to the travel trade, has announced various packages to woo new consumers and improve ...

NEW PRODUCTS & SERVICES: Microsoft Live Search Maps gets new features
Hyderabad, Feb. 9 Microsoft India has released the second version of its India-specific Live Search Maps, providing inter- and intra-city maps of 17 cities and highways in 16 States, covering ...

NEW PRODUCTS & SERVICES: Tata Tele launches high-speed net access service in Chennai
Chennai, Feb. 9 Tata Teleservices Ltd has launched Photon Plus, a high-speed Internet access service, in ...

STRATEGY: BIG Pictures, Filmkraft join hands
BIG Pictures, the motion pictures brand of Reliance Big Entertainment, has acquired worldwide marketing and distribution rights of Filmcraft’s movie - KITES. The film will be marketed and distributed worldwide by Reliance Big ...

NEW PRODUCTS & SERVICES: Hyundai unveils new Verna variant
Hyundai Motor India has launched an automatic transmission variant of its mid-sized sedan Verna in the diesel segment at Rs 8.65 lakh. The company has also introduced a facelift version of its Verna in petrol and diesel variants for the first ...

STRATEGY: Big 92.7 FM tunes into listeners’ mood
Chennai, Feb. 9 How does Jiljil Neram sound? Or for that matter, Kalakkal Kaalai? As Tamil as they come, these are but two of the several labels given to various time bands on Big 92.7 FM’s ...

PROMOTIONS & OFFERS: Special offer from KGEYES
Chennai-based KGEYES Residency Pvt Ltd is set to launch a residential project in the upmarket Kalakshetra colony, a premium residential area in ...

From Brand Line

MARKETING: Reeling them in
With movie audiences spoilt for choice, slick and sleek marketing is vital to capture mindshare.. It isn’t that farfetched to expect two versions of Shah Rukh Khan’s next release. In one he would play a Tag Heuer-sporting NASA ...

ADVERTISING: Seeking more bang for the buck
How can below-the-line advertising help in times of a slowdown?. Recently Jaideep Bhattacharya, Chief Marketing Officer, UTI AMC decided to use the services of the 5,000-odd dabbawalas in Mumbai to sell his new Wealth Builder Fund. The slowdown ...

ADVERTISING: ‘Critical to get consumption back’
It’s going to be a wonderful game between the marketers and consumers. Marketers will keep ploughing in with value propositions to woo consumers and the day marketers win the war, the slump is over.. A slowdown is actually good for the ...

BOOKS: Art of selling
A key lesson in selling is ABC, or ‘always be closing,’ as a chapter emphasises in Reality Check by Guy Kawasaki ( www.landmarkonthenet.com). “That is, you ...

NEW PRODUCTS & SERVICES: Go spa
Spa Siam, a Thai brand, has launched a new range of body lotions for all skin types. The lotions are made from punica granatum (pomegranate), mangosteen, jasmine, lemongrass and other fruit, flowers and vegetables containing natural ...

NEW PRODUCTS & SERVICES: A fresh cuppa
Duncans Tea Ltd has announced its expansion of ‘Taste of Life’ series by entering the Darjeeling tea category. The expansion comes with the offering of two products — Darjeeling Tea and Indian Treasure. Darjeeling Tea is ...

NEW PRODUCTS & SERVICES: Lights on
BPL Techno Vision Ltd has launched StudyLite, a rechargeable study lamp. The lamp uses LED (an energy efficient lighting solution). The lamp has a built-in backup system that runs for six hours when not connected to the mains. Available in ...

NEW PRODUCTS & SERVICES: Diamond hearts
ORRA has launched ‘hearts of perfection’ pendants for the Valentine season. The pendants are available in three shapes — pear, round and kite. These pendants are set in white gold and studded with Belgium diamonds. The Heart ...

NEW PRODUCTS & SERVICES: Say cheese
Britannia has launched new variants of flavoured cheese. The cubes will be available in three flavours — ...

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Markets (Feb 09)

Nifty (at close)	2,919.90(+76.80)
US Dollar (Buy/Sell)	48.58/59
Brent crude (a bbl) Rs	2,230
Gold (a gram) Rs	1,321
Silver (a kg) Rs	21,945

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