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MARKETING
NEW PRODUCTS & SERVICES:
GM says $1-b sourcing target will be difficult
Compact car Spark Muzic with additional features launched. New Delhi, Feb. 10 General Motors has said that it may find it challenging to meet its target of sourcing $1 billion worth of components annually from Indian vendors by 2010. This comes ...
BRANDS:
Piaggio launches used vehicle biz
...
NEW PRODUCTS & SERVICES:
Online car service memberships
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TRENDS:
GSM-based operators add 9.3 million users in Jan
New Delhi, Feb. 10 GSM mobile subscriber base continues to grow at a scorching pace not withstanding the economic ...
TRENDS:
PC sales rise 12% in first half
MAIT sees flat market this fiscal. New Delhi, Feb. 10 Manufacturers Association of Information Technology (MAIT) forecast a flat year for personal computer sales in the current fiscal while releasing its April-September figures on ...
CHANNELS AND FRANCHISES:
Global retailers eye franchise route to India
Mumbai, Feb.10 As the slowdown takes its toll in their original home markets, international retailers seem keen to try out the franchise route to test their brand in the Indian market. With almost 700 franchises today, brand licensing ...
NEW PRODUCTS & SERVICES:
Aircel launches GSM services in Kerala
Kochi, Feb. 10 Aircel, the telecom operator, has entered the Kerala market with the launch of its GSM mobile services thereby enhancing its network to 11 circles in the ...
IPR:
Ten Sports acquires South Africa cricket rights
Mumbai, Feb. 10 Ten Sports will exclusively broadcast 109 days of international cricket from South Africa under a new multi-year agreement between Ten Sports owners, Taj Television, and Cricket ...
STRATEGY:
Tanishq gets into premium diamond jewellery
New Delhi, Feb.10 After its range of watches and jewellery, Tanishq is foraying into premium diamond jewellery. The store, to be called Zoya, will compete in the niche jewellery market and cater to the growing list of high net worth ...
NEW PRODUCTS & SERVICES:
Wockhardt launches long acting insulin
Wockhardt has launched its version of recombinant long acting human insulin analogue, Glaritus, at a price less than the original product from innovator company Sanofi ...
MARKETING:
Reeling them in
With movie audiences spoilt for choice, slick and sleek marketing is vital to capture mindshare.. It isn’t that farfetched to expect two versions of Shah Rukh Khan’s next release. In one he would play a Tag Heuer-sporting NASA ...
ADVERTISING:
Seeking more bang for the buck
How can below-the-line advertising help in times of a slowdown?. Recently Jaideep Bhattacharya, Chief Marketing Officer, UTI AMC decided to use the services of the 5,000-odd dabbawalas in Mumbai to sell his new Wealth Builder Fund. The slowdown ...
ADVERTISING:
‘Critical to get consumption back’
It’s going to be a wonderful game between the marketers and consumers. Marketers will keep ploughing in with value propositions to woo consumers and the day marketers win the war, the slump is over.. A slowdown is actually good for the ...
BOOKS:
Art of selling
A key lesson in selling is ABC, or ‘always be closing,’ as a chapter emphasises in Reality Check by Guy Kawasaki ( www.landmarkonthenet.com). “That is, you ...
NEW PRODUCTS & SERVICES:
Go spa
Spa Siam, a Thai brand, has launched a new range of body lotions for all skin types. The lotions are made from punica granatum (pomegranate), mangosteen, jasmine, lemongrass and other fruit, flowers and vegetables containing natural ...
NEW PRODUCTS & SERVICES:
A fresh cuppa
Duncans Tea Ltd has announced its expansion of ‘Taste of Life’ series by entering the Darjeeling tea category. The expansion comes with the offering of two products — Darjeeling Tea and Indian Treasure. Darjeeling Tea is ...
NEW PRODUCTS & SERVICES:
Lights on
BPL Techno Vision Ltd has launched StudyLite, a rechargeable study lamp. The lamp uses LED (an energy efficient lighting solution). The lamp has a built-in backup system that runs for six hours when not connected to the mains. Available in ...
NEW PRODUCTS & SERVICES:
Diamond hearts
ORRA has launched ‘hearts of perfection’ pendants for the Valentine season. The pendants are available in three shapes — pear, round and kite. These pendants are set in white gold and studded with Belgium diamonds. The Heart ...
NEW PRODUCTS & SERVICES:
Say cheese
Britannia has launched new variants of flavoured cheese. The cubes will be available in three flavours — ...
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