Business Daily from THE HINDU group of publications Thursday, March 12, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Slowdown takes fire out of branded fuels New Delhi, March 11 Despite a narrowing down of the price differential between regular and branded auto fuels, the sales of the branded or premium version of both diesel and petrol have taken a hit because of the ... STRATEGY: ‘Lot of opportunity in packaged products’ Venkatesh Kini, VP (Marketing), Coca-Cola India, says packaged drinks account for only four per cent of the total beverages market, opening up good prospects.. These are happy times for Coca-Cola India. With 10 consecutive quarters of growth, ... TRENDS: Personal computer prices likely to go up by 2-5% Impact of rising dollar on prices of computers and peripherals. New Delhi, March 11 Prepare to shell-out more for that computer you have been eyeing at the store. Stung by a weak rupee, most PC makers have already decided on or are seriously ... STRATEGY: Reliance tariff plan ... NEW PRODUCTS & SERVICES: ‘People’s car’ stops commuters in Coimbatore ‘NANO’ IMPACT. Coimbatore, March 11 For those driving on Tiruchi Road in Coimbatore this morning, it was a huge surprise to spot Tata’s newest offering, the ... STRATEGY: BSNL targeting township, residential projects Chennai, March 11 The township projects and residential projects coming up in Chennai are major marketing opportunities for BSNL to expand its services and subscriber base, according to Mr P. Velusamy, Chief General Manager, BSNL (Chennai ...
BRANDS: A brand on the Fastrack Titan brand Fastrack is in a tearing hurry to be the youth’s best fashion icon. And it is in no mood to slacken the pace, even with the economic slowdown staring it in the face.. There is a certain breeziness about the brand Fastrack that ... SHOPPING: Luring the spendthrifts Countries such as Dubai, Malaysia and Singapore are attracting tourists with shopping festivals. Indians are a good target as they don’t hesitate to indulge when they see value.. According to Tourism Statistics 2006, the total expenditure ... CUSTOMER RELATIONSHIP MANAGEMENT: Go on, surprise me! Empathy with the consumer should be the guiding principle of service.. On February 1, in the middle of the night, a shock awaited me. I got a frantic call around midnight that my mother was unwell. We rushed there, only to find that she was ... INTERVIEW: ‘Lot of opportunity in packaged products’ Venkatesh Kini, VP (Marketing), Coca-Cola India, says packaged drinks account for only four per cent of the total beverages market, opening up good prospects.. These are happy times for Coca-Cola India. With 10 consecutive quarters of growth, ... SOCIETY & DEVELOPMENT: A hand indeed … Corporate India needs to re-learn the philosophy of giving once again.. Corporate giving in India is rather small, isn’t it. Why is that so? And what must be done to get the corporates share more of their ... NEW PRODUCTS & SERVICES: Get speaking Veta, the spoken English Training Academy, has launched its Self Tutor Pack Veta Best. According to the company, Veta Best helps a person to learn spoken English anywhere and anytime and also helps to enhance a person’s public ...
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Clean sweep
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Capture biz core in strap-line slogan
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