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New Delhi, March 12

Kidswear brand Toon Kidz is looking to scale up its presence from 25 outlets to 100 by the end of this year. The company said it will introduce a new line of children’s clothing as a part of character licensing business. Toon Kidz has an agreement with Cartoon Network, Pogo and Spacetoons, whereby they can make use of some of their famous cartoon characters in their apparel. The brand is planning to make use of characters like Popeye, Ben10, Bob the Builder, Powerpuf f Girls, and Marvel heroes in the new line of children’s clothing that they are planning to launch. This collection is to be named Toon Kidz. Mr Venkat R.V., Managing Director, Toon Kidz, said, “It is a one-stop shop for all kids fashion and fun needs with over 20 popular characters as a brand and with 14 categories. The USP of the project is that the kids and the parents are both familiar with the labels and the only store which is supported by constant events and electronic media advertising.”

— Our Bureau

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