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STRATEGY: IPL financial dynamics on sticky wicket?
Tourney may not be so lucrative abroad, say observers. Mumbai, March 22 Shifting the venue of the IPL in its second season to another country will queer the pitch for the fledging tournament in terms of the financial ...

NEW PRODUCTS & SERVICES: The Great Indian engineering feat
Chennai, March 22 Tall, snub-nosed and egg-shaped, the Nano, at first glance, seems to look like a futuristic autorickshaw with its front wheel tucked in. Like most autorickshaws, the Nano will also have a rear engine. And the ...

STRATEGY: Builders wooing NRI buyers
Pitch affordable realty prices, discounts back home. New Delhi, March 22 The global property meltdown may have cast a shadow on foreign roadshows by Indian developers over the last few quarters. But some builders are now going all out to woo ...

NEW PRODUCTS & SERVICES: A new story in every component
Two-wheeler parts inspire instrument cluster module. Pune, March 22 If you went hunting for the key materials on which the world’s cheapest car is built, the most prominent would be intangible. That is the confidence of Team Nano that ...

STRATEGY: Mixis soon from Sowbhaghya
Chennai, March 22 Chennai-based wet-grinder manufacturer, the Rs 35-crore Sowbaghya Group, plans to manufacture mixi and electric induction ...

NEW PRODUCTS & SERVICES: Adani Wilmar revamps brands
Chennai, March 22 Edible oil major Adani Wilmar Ltd has revamped its existing brands and launched four new brands – Bullet (mustard oil), Raag Gold (Palm oil), Ivory (coconut oil) and King’s (soya, mustard, sunflower and cotton ...

OUTLOOK: Sony targets 20% growth in digital camera sales
Kochi, March 22 Sony India plans to achieve a significant lead in the country’s digital still camera market with the strongest ever product line-up in the ...

From Brand Line

INTERVIEW: ‘We should drive people’s habits’
Paul Polman, the CEO of Unilever, speaks on growth and on how the company is managing costs.. A little more than a month after he was announced the new Chief Executive Officer of Unilever in October 2008, Paul Polman had made his first visit to ...

BRANDS: Stepping into new territory
Malted food brands such as Horlicks and Bournvita extend themselves into new categories this summer.. Getting ready to enter new product categories, iconic malted drinks brands Horlicks and Bournvita will be fighting on a different turf with ...

RETAILING: Do you have eggs?
When the ‘super’ in supermarkets goes missing, they will do well to look at kirana stores for some lessons.. A few days ago on a Sunday I went to pick up my weekly quota of eggs and bread. Even eggs have evolved in today’s ...

STRATEGY: Hamsters and rhinos
A ‘horizon exercise’ is not merely a long-term plan.. Last time I referred to a simple but powerful approach called Horizon Planning, which lays out how organisations can fuel growth (outlined by Baghai, Coley and White in their ...

BUSINESS MODELS: Beat the blues!
Business models that can keep you upbeat even now abound.. As the downturn deepens, marketing budgets that have never kept up with the splintered media environment nor with media cost inflation are now under serious scrutiny, if not halved ...

BOOKS: Subsidise fresh fruits and vegetables
While taxing non-nutritious foods may not be practicable, it may be a good idea to subsidise the consumption of fresh fruits and vegetables, suggests Alok Bhargava in Food, Economics, and Health ( ...

BOOKS: Compulsive shopping can even kill
CAD may seem familiar as an abbreviation of ‘computer-aided design,’ but it also stands for ‘compulsive acquisition disorder,’ which describes people who continually buy and store until their homes are so crammed ...

BOOKS: Human voice
Information technology has revolutionised the news-handling process, note Guy Starkey and Andrew Crisell in Radio Journalism ( www.sagepublications.com). “Most of the ...

NEW PRODUCTS & SERVICES: Hi-tech H₂O
Kent RO Systems has launched Kent Grand Plus, the first ever computer-controlled water purifier. It comes with a water-level indicator, computer-controlled filter change alarm and enhanced purification capacity through an additional ...

NEW PRODUCTS & SERVICES: For the babes
Himalaya Herbal Healthcare has launched Diaper Rash Cream. It contains aloe vera, almond oil and zinc calx (Yashada bhasma), among other ingredients. It is available at the exclusive Himalaya retail outlets and all major ...

NEW PRODUCTS & SERVICES: Daily shield
Modi Revlon has introduced Street Wear Skinshields, a range of daily care products for skin protection. This range is based on natural ingredients enriched with rosemary extract, lily extract and jojoba oil and avocado oil leaving it soft ...

NEW PRODUCTS & SERVICES: In the shade
Vista of Alps Industries has launched a new range of awnings. There is a wide range to choose from, which comprises Horizon, Carlton, Dutch Awning, Dutch Regular, Dutch Cap, Parisian and Prism. They are priced Rs ...

NEW PRODUCTS & SERVICES: Smell of roses
Reckitt Benckiser has launched New Harpic Power in Rose and Orange fragrances. The new Harpic fragrance range is available nationally in two sizes – 500 ml bottle at Rs 52, and 750 ml bottle at ...

NEW PRODUCTS & SERVICES: Tangy treat
Parle Agro has rolled out a new fruit-based lemon drink, LMN, in the non-carbonated segment. The LMN 500 ml PET bottle will be priced Rs 23. The 110 ml pack will be priced Rs 5 and the 200 ml pack ...

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