The Hindu Business Line : Cutting on costs, not technology

New Delhi, March 22 “We are very excited about the car getting launched. Though it is a low-cost car, there has been no compromise on technology. This is for the first time we supplied aluminum engine blocks. This helps to reduce the weight of the car. As emission norms will change, maybe there will be more companies that will use similar technologies,” said Mr Arvind Kapur, Managing Director, Rico Auto.

According to Mr Surinder Kapur, Chairman, Sona group of companies and head of Tata Motors’ vendor council, the Nano has created much interest in the global automotive industry as it has been designed from the scratch. This means engineers at Tata Motors and suppliers have been able to ‘design’ to specifications and not based on some preconceived conceptions or based on what they had done in the past.

Cost competitive

Engineers did not use anything they had done before for other models, and in many cases used ‘off the shelf’ parts to make the Nano cost competitive.

More important, the ’designs’ created were for this specific application. “I believe the whole auto world is excited because it serves the needs of today — a low-cost car which is fuel efficient,” said Mr Surinder Kapur.

"We are happy that the Nano is finally seeing the light of the day,” said Mr Deepak Jain, Executive Director, Lumax Industries.

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