Business Daily from THE HINDU group of publications
Thursday, April 02, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, April 02, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Vehicles sales rise in March, but ‘no turnaround in sight’ Hyundai sales dip, M&M up 11%; Hero Honda sales increase. Chennai, April 1 Vehicle sales during March increased over that in February 2009, but as Hyundai Motor India’s Senior Vice-President – Marketing and Sales, said “the ... STRATEGY: First day of Nano display is a quiet affair Mumbai, April 1 No incessant flow of customers, no long queues for booking forms and no media hype, the first day of the public display of the Nano was much quieter than expected. A majority of the public was unaware of Nano being displayed ... ADVERTISING: Whose awards are they anyway? Of GoaFest, awards and leaks. Over a hundred of the finest creative minds in the advertising industry give their time and expertise to judge the ... EVENTS: GoaFest: Numbers down, but not out Ahmedabad/Mumbai, April 1 Will it, won’t it, will it, won’t it, yes it is! GoaFest is here. Quashing all the initial speculation and slowdown blues, the advertising carnival will kick off on Thursday at Cavelossim Beach and ... BRANDS: PUMA to build on cricket merchandise, sponsorship Hyderabad, April 1 Sport lifestyle brand PUMA today said it plans to consolidate its presence in India sponsoring cricket and through cricket-centric merchandise for players and ... ADVERTISING: Calcutta HC dismisses Heinz plea against Glaxo A division bench of Calcutta High Court, comprising Mr S.S. Nijjar and Mr Justice B. Somaddar, dismissed the appeal of Heinz India Pvt Ltd (HIL) against Glaxo Smithkline Consumer Healthcare Ltd (Glaxo). HIL had filed the appeal challenging ... PROMOTIONS & OFFERS: Pepsi’s new campaign for T-20 World Cup Pepsi has announced a new campaign that will offer 16 consumers a chance to bowl to legendary ... BRANDS: M&M focuses on multi-brand growth strategy Mumbai, April 1 Mahindra & Mahindra, which launched the Xylo multipurpose vehicle and a new, macho version of the Scorpio recently, is now working on an aggressive strategy to expand the market along with its trusted Bolero sport ... STRATEGY: Street Surfing enters Indian adventure sports market Pune, April 1 California-based Street Surfing, player in adventure sports, has entered the India market with is product offerings of surfboards. The company is entering the market with two products, wave ... NEW PRODUCTS & SERVICES: Shariah BeEs makes debut on NSE with marginal premium Mumbai, April 1 Benchmark’s Islamic exchange traded fund Shariah BeES listed at a premium on the National Stock Exchange on ...
NEW PRODUCTS & SERVICES:
Singapore Air, ICICI launch co-branded credit card
CUSTOMER RELATIONSHIP MANAGEMENT: For customer car seva Automobiles are a tough sell these days, but manufacturers are trying their best to think out-of-the-box, from organising golf tourneys to interactions with top management.. What is the Swift’s mileage? Can the Hyundai i20 beat the Swift? ... RETAILING: Spinning a trendy yarn The traditional South Indian silk saree gets a modern makeover as retailers push the boundaries.. When Nalli Next’s model sashayed down the ramp to pulsating music donning the creations of top fashion designers like Rohit Bal and Tarun ... M-COMMERCE: Gateway to the future As the mobile phone takes on many roles, marketers make the most of it.. Anything from texting to TV, navigation to networking, mobile phones are doing so many jobs that they’re emerging as an all-in-one device. Over 300 million ... RURAL MARKETING: In need of an overhaul Marketing needs to realign itself to the changing face of rural India.. “One per cent of rural India is more than a million ... INTERVIEW: ‘Political parties can’t ignore voter base online’ Electioneering in the age of the Internet. The Congress party is singing ‘Jai Ho’ all over the Internet. And it’s not just the Congress which has taken a fancy to the online world. Several other political parties, including the ... BOOKS: The 'gelling' power Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The ...
BOOKS:
Why fret about fragmentation?
BOOKS:
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