Business Daily from THE HINDU group of publications
Thursday, Apr 02, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, Apr 02, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Promotions & Offers Variety - Sports Pepsi’s new campaign for T-20 World Cup Our Bureau New Delhi, April 1 Pepsi has announced a new campaign that will offer 16 consumers a chance to bowl to legendary cricketers. The beverage company has tied up with the International Cricket Council’s World T-20 to be held in June in England. Winners of the contest will get to bowl to veteran players like Dilip Vengsarkar. Eight “Blue” coloured crowns of Pepsi’s glass bottles, or four special ICC World T-20 500 ml or 600 ml PET pack labels, can be collected to be exchanged for a scratch card. The cards available at ‘redemption stores’ could win you merchandise. Forty lucky consumers win an all-expense paid trip to England. The promotion is valid till May 15. More Stories on : Promotions & Offers | Beverages | Sports
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