Business Daily from THE HINDU group of publications
Friday, April 03, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, April 03, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING IPR: Bajaj gets engine technology patent The ‘ExhausTEC’ was a bone of contention in its legal feud with TVS Motor. Mumbai, April 2 Bajaj Auto has been granted the patent for its ‘ExhausTEC’ invention, which was a bone of contention in its legal feud with TVS ... RURAL MARKETING: Mart with a rural heart A retail chain that sets up shop in little-known villages with newfound aspirations. Previously the people of Illol village travelled to the nearest town of Himmatnagar, Gujarat, to buy a sachet of shampoo. But now they are able to buy it from ... STRATEGY: Coimbatore in thrall of Nano ‘Used car market likely to get hit’. Coimbatore, April 2 Those driving through the posh Race Course area in Coimbatore on Thursday morning near the Tata Motors dealership, could have seen huge crowd there, the scene resembling a ... EVENTS: Slowdowns help go back to basics is GoaFest focus Goa, April 2 Ever pictured an industry conclave discussing what opportunities could be had in a recession with pretty girls in skirts around, beach parties, cans of beers, loads of sandwiches with the crashing of waves reverberating in ... NEW PRODUCTS & SERVICES: Bharti AXA unveils health policy Bharti AXA General Insurance has launched a health insurance policy called ‘SmartHealth’. The policy will provide cover for hospitalisation expenses to treat diseases and injuries as well as value-added benefits such as hospital ... RETAILING: Fuel pricing policy key to Reliance’s joint venture route for petrol pumps Only prospective bidders for the venture so far are IOC, Shell. Mumbai, April 2 Reliance Industries’ move to rope in an ally and revive operations at its 1,432 fuel outlets (petrol pumps) was not entirely ... STRATEGY: ‘Marketing’ the downturn Companies think up new ideas to leverage the slowdown. Bangalore, April 2 Recession is the new ‘rage’ now, with marketers looking to make the most of it. While the much-used word is spreading gloom and uncertainty in some circles, it ... RETAILING: Tough times ahead for retail: KPMG Sales growth slows to 11% in December. The retail sector in India will continue to slow down for another 12-18 months and a recovery will depend on the Government’s efforts to stimulate the economy, according to a KPMG ... BRANDS: Accor to expand hotel network Bangalore, April 2 Accor plans to expand its hotel network in India with 48 hotel developments, which would be a mix of Accor hotel brands — Sofitel, Pullman, Novotel, Ibis, Mercure and Formule ... TRENDS: Maruti sales up 22% in March Chennai, April 2 Maruti Suzuki India Ltd, which commands more than half the passenger car market, has seen its total sales increase 22 per cent in March 2009 over the same month last year, with domestic sales growing 15 per cent and ... ENTERTAINMENT & LEISURE: Toonz, Spectra Animation to co-produce TV series Thiruvananthapuram, April 2 Toonz Animation India Pvt Ltd and the Canada-based Spectra Animation will co-produce an animated television serial called Paddy’s ... BRANDS: Berggruen Hotels to expand ‘Keys’ brand Bangalore, April 1 Hospitality chain Berggruen Hotels’ five mid-market hotels under the brand name ‘Keys’ will be operational in 2009 in Khandala, Thiruvanathapuram, Ludhiana, Mahabaleshwar and ... CUSTOMER RELATIONSHIP MANAGEMENT: Free check-up for Tata Motors vehicles Thiruvananthapuram, April 2 Tata Motors has organised a free summer check-up campaign for its passenger cars and utility vehicles ... NEW PRODUCTS & SERVICES: PepsiCo launches Nimbooz in South Hyderabad, April 2 PepsiCo on Thursday announced the launch of lemon juice Nimbooz in the Southern market starting with ...
NEW PRODUCTS & SERVICES:
Malwa Mirage tiles in Kochi
NEW PRODUCTS & SERVICES:
Vodafone’s new prepaid plan
CUSTOMER RELATIONSHIP MANAGEMENT: For customer car seva Automobiles are a tough sell these days, but manufacturers are trying their best to think out-of-the-box, from organising golf tourneys to interactions with top management.. What is the Swift’s mileage? Can the Hyundai i20 beat the Swift? ... RETAILING: Spinning a trendy yarn The traditional South Indian silk saree gets a modern makeover as retailers push the boundaries.. When Nalli Next’s model sashayed down the ramp to pulsating music donning the creations of top fashion designers like Rohit Bal and Tarun ... M-COMMERCE: Gateway to the future As the mobile phone takes on many roles, marketers make the most of it.. Anything from texting to TV, navigation to networking, mobile phones are doing so many jobs that they’re emerging as an all-in-one device. Over 300 million ... RURAL MARKETING: In need of an overhaul Marketing needs to realign itself to the changing face of rural India.. “One per cent of rural India is more than a million ... INTERVIEW: ‘Political parties can’t ignore voter base online’ Electioneering in the age of the Internet. The Congress party is singing ‘Jai Ho’ all over the Internet. And it’s not just the Congress which has taken a fancy to the online world. Several other political parties, including the ... BOOKS: The 'gelling' power Selling, you may know, but how about trying ‘gelling’? Pronounced like ‘jelling’ this is about ideas of two or more people coming together to form a single vibrant entity, explains Elaina Zuker in The ...
BOOKS:
Why fret about fragmentation?
BOOKS:
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